ADP Dealer Services Announces Web Marketing Contract With AutoNation, America's Largest Dealership
-ADP to deliver its new Dynamic Website product to all AutoNation stores to help sell more cars and parts profitably-
HOFFMAN ESTATES, Ill., Feb. 10 -- Further establishing its position as the technology leader in the dealer management system (DMS) industry, the Dealer Services Group of Automatic Data Processing today announced an exclusive agreement with AutoNation to provide its 274 stores with ADP's Dynamic Website. Dynamic Website is part of ADP's Web Marketing Solutions, a group of e-business solutions that address dealer challenges such as Web site hosting and management, Internet lead management, auction management, and email campaigns. ADP also services AutoNation as its single-source DMS provider.
With Dynamic Website, AutoNation can now engage customers in an easy online transaction from start to finish, and control their Internet presence and Web site as an enterprise - with just one click.
"We were organized around customer choice. What we didn't do is connect with the transaction," said Gary Marcotte, senior vice president of marketing for AutoNation.
"ADP can align with AutoNation's long term goals and vision. That's why ADP is the single DMS provider for all 274 AutoNation stores, as well as the provider for their Web marketing solutions. Dynamic Website offers a new way for dealers and consumers to securely sell and buy vehicles online, respectively," said Kevin Henahan, senior vice president of marketing for ADP.
Dynamic Website consolidates vehicle information from the store, all Internet vendors, and all third-party sources to bring a single, cohesive inventory to online customers. Through the program's quote-builder tool, consumers can build a deal from start to finish right on the dealership's Web site. Consumers also can use a secure shopping cart to buy parts and accessories from the site. Dynamic Website tracks the store's Web site traffic, popular vehicle searches and more, and provides unlimited email and collaboration tools for all dealership employees to monitor transactions and follow up.
Dynamic Website enables dealers to create and manage their Internet content and distribution, including formatting, images, audio, video and forms, on a single or unified network of Web sites and Web portals. With pre- built business and framework components and programs available for unlimited custom Web pages, link-outs or pop-ups, the program reduces Web site development costs. Dynamic Website also includes a design library to instantly change a Web site's look, as well as media and marketing tools to drive profitability, such as video, slide shows and voice-overs; a vehicle configuration tool for tie-in to actual inventory and vehicle comparison; and the ability to create online coupons and highlight specials across dealership departments.
"Dynamic Website is the easiest and most complete way for an enterprise to manage Web site content and publication. Its online transaction capabilities simply outshine the competition," added Henahan. "The entire process between consumer and sales manager can occur virtually."
Dynamic Website integrates with ADP's w.e.b.CRM, as well as its new solutions for Vehicle Management, Desking and Credit. ADP will further assist Dynamic Website customers by hosting the dealership Web site through its ASP Managed Services centers and by providing unlimited client training and support.
About ADP Dealer Services
ADP Dealer Services provides integrated computing solutions to nearly 25,500 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is the third largest business unit of Automatic Data Processing, Inc. . ADP, with $8.5 billion in revenues and approximately 590,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. More information on ADP Dealer Services is available on the Internet at http://www.dealersuite.com/ .