With a Penetration Rate of Around 70%, Germany and Ireland have the Highest Proportion of Forecourt Sites Equipped with a Car Wash in the EU

DUBLIN, Ireland--Feb. 1, 20060, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c32691) has announced the addition of Car Washes on the European Forecourt to their offering.

This case profile assesses the forecourt car wash market in six selected European markets at various stages of development. It highlights how currently prevailing dynamics and competitive intensity in these markets vary significantly with regard to market structure, company strategies, car wash penetration, promotional strategies and equipment supply issues.

This report provides an analysis into the penetration of forecourt car washes in individual markets across the EU25. It provides insight into the role played by individual players in specific markets and includes an overview of structural factors driving each market including market concentration, commonly used promotional activities and competitive strategies. The report also provides insight into the role played by equipment manufacturers in each market and related contractual arrangements,

With a penetration rate of around 70%, Germany and Ireland have the highest proportion of forecourt sites equipped with a car wash in the EU. Conversely, at just 9%, Belgium has the lowest penetration rate.

Within the six selected markets, levels of 3 firm market concentration range from 35% in the UK to 79% in Spain.

The use of advertising and promotional offers within individual markets varies significantly between markets. Markets such as Sweden have high levels of promotional activity whilst in Poland little, if any, is undertaken by forecourt retailers.

Reasons to order your copy:

-- Obtain a deeper insight into current trends, competitive conditions and market dynamics in the European forecourt car wash market

-- Gain insight into the types of promotional activities and advertising commonly used in individual markets

-- Understand the range of advertising and promotional activities undertaken in specific markets

Companies mentioned in the report:

-- Agip

-- Ceccato

-- Repsol

-- CEPSA

-- Shell

For more information visit http://www.researchandmarkets.com/reports/c32691

Source: Datamonitor