Experian Consumer Direct Teams With Ameriquest Mortgage Company to Sponsor Roush Racing in 2006 NASCAR Busch Series
'Ameriquest Dream Team' to Showcase FreeCreditReport.com on Racecars in 26 Events
IRVINE, Calif., Feb. 9 -- Experian Consumer Direct, the leading provider of online direct-to-consumer credit reports, scores and monitoring, today announced that it will be a major associate sponsor of the Roush Racing team in the NASCAR Busch Series (NBS) for the 2006 racing season. Team racecars will feature the company's Web site, FreeCreditReport.com(SM). More information about Experian Consumer Direct's sponsorship can be found at www.FreeCreditReportRacing.com.
Experian Consumer Direct joins Roush Racing's primary sponsor, Ameriquest Mortgage Company, to sponsor the "Ameriquest Dream Team" consisting of Mark Martin, Greg Biffle, Matt Kenseth and Carl Edwards in 26 selected NBS races in 2006. Through Roush Racing's manufacturer partnership with Ford Racing, the team will drive Ford Fusions in all NBS races. Vehicles will be entered in the races as Ameriquest Mortgage/FreeCreditReport.com Ford Fusion.
"We are excited to sponsor Roush Racing, one of the most successful and respected racing teams in NASCAR," said Ty Taylor, president of Experian Consumer Direct. "A part of the American dream is to own your own home and one of the first steps consumers should take toward homeownership is to check their credit report and credit score. Our sponsorship allows us the opportunity to share this message with millions of NASCAR fans and brand one of our most popular destinations for providing our credit products, FreeCreditReport.com."
Experian Consumer Direct will continue its support of Roush Racing throughout the NASCAR series in 2006 with an extensive marketing campaign. Activities will include online and broadcast advertising, sweepstakes, at-track marketing and public relations.
"We are pleased to welcome Experian Consumer Direct to the Roush Racing team," said Jack Roush, team owner. "The cars of our top-performing team of drivers will provide a canvas for Experian Consumer Direct to introduce FreeCreditReport.com to NASCAR fans nationwide."
"Ameriquest understands the importance of educating consumers about their credit because it plays such a key role in obtaining a mortgage," said Brian Woods, chief marketing officer of Ameriquest Mortgage Company. "That's why our partnership with Experian Consumer Direct to sponsor the Roush Racing team is such a natural fit. We are looking forward to working with both teams during the 2006 series."
FreeCreditReport.com was established in 1999 and provides consumers with quick and easy access to credit reports, scores and monitoring. More information about Experian Consumer Direct's sponsorship can be found at www.FreeCreditReportRacing.com.
About Roush Racing
Roush Racing is a subsidiary of Livonia, Mich.-based Roush Industries that operates 12 motorsports teams: five in the NASCAR Nextel Cup Series with drivers Mark Martin, Matt Kenseth, Greg Biffle, Carl Edwards and Jamie McMurray; five in the Busch Series with Mark Martin, Greg Biffle, Matt Kenseth, Carl Edwards and Todd Kluever; and two in the Craftsman Truck Series, with one to be driven full-time by the winner of Roush's "Driver X" program and a second to be driven in selected events by Mark Martin.
About Experian Consumer Direct
Experian Consumer Direct is part of Experian Interactive(SM) and the market leader for online credit reports, scores and monitoring products delivered directly to consumers over the Internet. Among its products, the business provides consumers with instant access to their credit report and credit score, plus credit monitoring products that monitor all three national credit reports daily and include identity theft insurance and fraud resolution. Experian Consumer Direct has established integrated, co-branded partnerships with leading online financial destinations that provide consumers with a broad range of comprehensive online financial products and information essential to managing one's financial life. For more information, visit www.experian.com.