MicroTRAK Launches New Advertising Campaign to Expand Dealer and Market Awareness; Safety Theme Clarifies MicroTRAK Brand Image

DALLAS--Feb. 9, 2006--MicroTRAK GPS, Inc. (PINK SHEETS:MIOK), a leading provider of Global Positioning Systems (GPS) technology and products, today announced its plans to debut a new advertising campaign showcasing its flagship line of AutoTRAK products.

The 30-second advertising spots will run throughout the Spring 2006 season launching in February. The spots - 2,000 in total - will air throughout Arizona, California, Missouri, Oklahoma and Texas during morning, daytime, primetime and late night programming. MicroTRAK will also be featured on select weekend line ups. The ads will air on networks such as CNN, MSNBC, CNBC, Fox News, NBC, MTV, VH1, ESPN, UPN and E!

"It's MicroTRAK's intention to actively expand our marketing efforts further into radio, print and additional television investment oriented venues in the next 12 months," said founder and president Jerry Grisaffi. "As we begin broadening our reach beyond Texas, we see this advertising campaign playing a key role in helping increase awareness in other key markets, specifically those with higher rates of auto theft."

The new commercial will feature both the full line of AutoTRAK products highlighting the safety benefits of this new class of vehicle security system that combines advanced, proprietary GPS technology and a global digital wireless network with real-time tracking on the Internet.

Users of the AutoTRAK products can locate and track their vehicle at any time on the company's secured Web server. In less than 45 seconds, authorized users can view a password protected map showing the vehicle's exact location, direction of travel, speed and a history of movement.

Product Availability

MicroTRAK products are currently available through select dealerships in the Dallas, Texas area and ultimately at dealerships nationwide. In addition, select products can be purchased directly through the company by calling (877) 361-8813.

About MicroTRAKgps, Inc.

MicroTRAK GPS, Inc., based in Dallas, Texas is a leading provider of Global Positioning Systems (GPS) technology and products that utilize in-vehicle hardware and wireless location services. Founded in 2001, MicroTRAK GPS has combined the ubiquitous coverage of GPS with the nationwide cellular network and 24/7 automated web and telephone accessibility to provide real-time wireless location and tracking, emergency assistance, stolen vehicle recovery and many other personal and fleet management purposes. MicroTRAKgps' product lineup, available at participating dealerships, includes AutoGUARD, AutoTRAK, FleetGUARD, SlimTRAK and GenTRAK.

Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This press release may contain certain forward-looking statements within the meaning of Section 27A of the Securities and Exchange Act of 1933, as amended, and Section 21E of the Securities and Exchange Act of 1934, as amended, which are intended to be covered by the safe harbors created thereby. Investors are cautioned that all forward-looking statements involve risks and uncertainties. Although MicroTRAK Inc. believes that the assumptions underlying the forward-looking statements contained herein are reasonable, any assumption could be inaccurate, and therefore, there can be no assurance that the forward-looking statements included in this press release will prove to be accurate. In light of the significant uncertainties inherent in the forward-looking statements included herein, the inclusion should not be regarded as a representation by MicroTRAK Inc. or any other person that the objective and plans of MicroTRAK Inc. will be achieved.

If you are interested in viewing additional information on MicroTRAK, please visit the website at http://www.microtrakgps.com