Driveitaway Announces New Generation 3.0 Platform; Allows Commercial Fleets to Launch Full Upstream Remarketing Program in 30 Days at No Cost

New systems integration removes burden of implementation from fleet manager

CHICAGO, Feb. 9 -- Driveitaway, Inc., the pioneer in upstream remarketing programs for commercial fleet vehicles, today announced the release of its revolutionary Generation 3.0 Upstream Remarketing Platform.

Designed in response to market demand, the Platform enables any commercial fleet - whether vehicles are owned, leased from a single lessor or leased from many leasing companies - to launch a fully featured upstream remarketing program in 30 days or less with no installation cost for the fleet client.

The Company estimates that more than half the interested fleets have deferred an upstream remarketing initiative due to technical implementation issues.

"Many fleet managers discover that their IT department and their leasing company can't spare resources for the systems integrations required to run an upstream program within even a 90-day timeframe," noted Brad Trost, Driveitaway's Director of Product Management. "With our new Generation 3.0 Platform, Driveitaway takes on much of that burden. Upstream savings are only a month away."

Generation 3.0 Platform supports a multichannel sales program, including sales to drivers and employees, cross-company employee sales, and sales to selected institutional dealer groups or wholesalers. Full consumer retail services are available online: vehicle financing, warranties, service contracts, and transportation.

Driveitaway-designed upstream remarketing programs can increase net realizations by $800-$1,200 per vehicle sold upstream, while reducing the administrative burden on the fleet manager. Drivers and employees can purchase end-of-term cars at close to wholesale prices, for savings of $2,000 and more below retail dealer prices. Prospective buyers can search for more than 25 vehicle characteristics. Detailed vehicle descriptions contain up to 30 digital photos, a third party inspection report, and vehicle service and accident records.

"We believe every fleet manager and employee group can benefit from upstream remarketing," said John Possumato, Vice Chairman and Founder of Driveitaway. "We listened to fleet managers' requests, and responded with our new platform that brings the upstream savings opportunity within reach of every fleet manager who wants to try it, right now, in this order cycle."

Driveitaway, Inc.

Driveitaway is the leading provider of Web-based upstream commercial fleet remarketing programs. Powered by Driveitaway's technology, fleets and leasing companies use its reDrive and Fleet Exchange branded programs to realize higher net proceeds from sales of cars, vans, SUVs and trucks while allowing drivers and employees to buy at close to wholesale prices. For more information, please visit http://www.driveitaway.com/. For ongoing industry commentary, visit Founder and Vice Chairman John Possumato's blog at http://www.fleet-ingthoughts.blogspot.com/.