iCarMagic Helps Dealers Create, Print and Send Direct Mail With the Click of a Button

NOVATO, Calif.--Feb. 9, 2006--iCarMagic LLC, a leading provider of Customer Relationship Management (CRM) tools and services, is pleased to introduce MagicMail, the newest solution in their suite of CRM products that enables a dealer to send high-quality, on-demand, direct mail pieces from iCarMagic automatically.

Using MagicMail, a dealer is able to choose from a variety of pre-designed mailers, set a rule or manually pull customers from their CRM system and within 24 to 48 hours have the postcard personalized for each customer, printed and mailed.

Because the system is able to pull different types of records, based on where the customer is in the buying cycle, the mailers are more targeted and produce better results. For instance, using MagicMail, a dealer would be able to automatically send prospects a marketing piece or invitation into the dealership, new customers a card thanking them for buying from the dealership and ongoing customers a service reminder. Due to the automatic pulling feature, each piece would be customized and sent automatically without the need of dealer involvement.

"With MagicMail, dealers are able to forgo the hassle of creating, printing, designing and mailing dealership postcards through outside marketing agencies. With the click of a button in iCarMagic, dealerships are able to send high-end postcards that pinpoint each phase of the buying cycle for the customer," said Keith Latman, CEO, iCarMagic.

MagicMail creates 4-color, glossy postcards printed on heavy stock paper that can be customized for each customer and designed, printed and mailed within 24 hours time. The result is a high-end piece of marketing from the dealership with no hassle and no minimum quantity.

MagicMail is available in the iCarMagic suite immediately.

iCarMagic is the fastest growing customer relationship management software company aimed at the expansive automobile retailing marketplace and is an approved solution for most of the major automobile manufacturers in the United States. The company creates customer relationship software, internet lead management solutions, inventory management systems, service retention, lead generation, websites, DeskLog, AutoPencil and eBay auction services specifically for the automobile retailing industry.

Visit the company's Web site at http://www.iCarMagic.com for further information on iCarMagic or contact Laurie Halter at Charisma! -- 503-245-3140 -- laurie@charismacommunications.com