Start Your Engines! Jagermeister Teams Up With Naylor Racing and the NHRA!

NEW ROCHELLE, N.Y., Feb 8, 2006 -- Sidney Frank Importing Co., Inc., the importer of Jagermeister Liqueur, is pleased to announce its primary sponsorship of Naylor Racing, one of the National Hot Rod Association's (NHRA) pro stock teams. Jagermeister, the country's best-selling imported liqueur, will be the first major distilled spirit sponsor of the NHRA!

With over 77 million fans, the NHRA is the fastest and most extreme of all motor sports. It is the second largest motor sport in the United States and growing. The sport features four top professional categories (Pro Stock Car, Pro Stock Bike, Funny Car, and Top Fuel) in fast head-to-head competition down a quarter-mile track. Every NHRA national event is televised exclusively on ESPN2. Each race is an adrenaline rush, the perfect arena for Jagermeister and Jagermeister fans.

Naylor Racing owner/driver, Max Naylor, has over 34 years of drag racing experience. A former owner/operator of his own award-winning race track, Max's multiple Driver-of-the-Year Awards and awards for best-engineered cars put him in a class all by himself. He is a proven winner with the NHRA and a great fit for the fast-forward thinking and marketing of Jagermeister.

With their top-of-the-line Dodge Stratus emblazoned with Jagermeister, Naylor Racing will compete at all 23 national events, beginning with the season opener, February 9-12 at Pomona Raceway in California. Jagermeister will be everywhere! The trailer, pit area, awning, and hospitality tent will scream Jagermeister and the crew will be outfitted in Jagermeister apparel. The world-famous Jagerettes will be on hand to meet and greet fans throughout the facility. In addition, Jagermeister hopes to have Jagermeister-sponsored bands appear at select races, turning up the amps and rocking race fans. At the end of each race, every fan will know that Jagermeister was there.

"We are really excited about this groundbreaking partnership," says Lee Einsidler, CEO of Sidney Frank Importing Co., Inc. "Max Naylor exudes confidence and class. His work ethic and desire to win and to excel are matched by his winning personality, and Jagermeister is proud to be working with him."

"On behalf of everyone at Naylor Racing, we are thrilled to be working with Jagermeister," says Max Naylor. "Rarely do you find a sponsor who is so committed, so excited, and that has the same over-the-top thinking as we do. Together we'll become a great team. This is a perfect fit and will benefit Jagermeister, NHRA, the fans, and Naylor Racing"

For more information, visit http://www.nhra.com/, http://www.naylorracing.com/, and http://www.jager.com/.

About Jagermeister

Imported from Germany and made with herbs and spices, Jagermeister is the most popular shot brand in the United States and the leading imported cordial. Known for its creative marketing and innovative promotions, Jagermeister is proud to be a part of the NHRA and a sponsor of Naylor Racing. Jagermeister is imported by Sidney Frank Importing Co., Inc. of New Rochelle, NY who encourages responsible drinking for those 21 and over.

 

                     NHRA POWERade Drag Racing Series
                              2006 Schedule

  February 9-12     CARQUEST Auto Parts NHRA Winternationals Pomona, CA
  February 24-26    Checker Schuck's Kragen NHRA Nationals   Chandler, AZ
  March 16-19       NHRA Gatornationals                      Gainesville, FL
  March 31-April 2  O'Reilly NHRA Spring Nationals           Houston, TX
  April 6-9         NHRA SummitRacing.com Nationals          Las Vegas, NV
  April 28-30       O'Reilly NHRA Thunder Valley Nationals   Bristol, TN
  May 4-7           Summit Racing Equipment NHRA Southern
                     Nationals                               Atlanta, GA
  May 18-21         Pontiac Performance NHRA Nationals       Columbus, OH
  May 25-28         O'Reilly NHRA Summer Nationals           Topeka, KS
  June 8-11         CARQUEST Auto Parts NHRA Nationals       Joliet, IL
  June 15-18        K&N Filters SuperNationals               Englishtown, NJ
  June 23-25        O'Reilly NHRA Midwest Nationals          Madison, IL
  July 14-16        Mopar Mile-High NHRA Nationals           Denver, CO
  July 21-23        NHRA Northwest Nationals                 Seattle, WA
  July 28-30        Fram Autolite NHRA Nationals             Sonoma, CA
  August 10-13      Lucas Oil NHRA Nationals                 Brainerd, MN
  August 18-20      O'Reilly Mid-South Nationals             Memphis, TN
  August 30-
   September 4      Mac Tools U.S. Nationals                 Clermont, IN
  September 14-17   Toyo Tires NHRA Nationals                Reading, PA
  September 21-24   O'Reilly NHRA Fall Nationals             Ennis, TX
  October 6-8       Virginia NHRA Nationals                  Richmond, VA
  October 26-29     ACDelco Las Vegas NHRA Nationals         Las Vegas, NV
  November 9-12     Automobile Club of Southern California
                     NHRA Finals                             Pomona, CA