The Cobalt Group Launches New ProCare Service; Turbo-Charges Nitra Website Performance with Personalized Support, Continuous Tuning

SEATTLE--Feb. 7, 2006--The Cobalt Group, the leading provider of marketing services to the retail automotive industry, today announced the launch of ProCare -- a new, personalized support service for Nitra Website customers.

"We started with ProCare in August," said Bruce Muhlberg of Boerne Chrysler Superstore in Boerne, TX. "Within just eight weeks, my traffic and my leads doubled, and I also closed 15% of those leads. These are good numbers, and my website is in better shape than ever."

The ProCare service is available to Cobalt's more than 7,000 Nitra website customers. It features a dedicated Personal Advocate focused on boosting organic search traffic from leading Internet search engines to the dealer's website, and on driving higher traffic-to-lead conversion, through continuous website tuning and optimization.

"We're excited to launch ProCare, because it helps dealers be more productive," said John Holt, Cobalt CEO. "ProCare lets dealers focus on what they do best -- sell cars -- while the ProCare Personal Advocate focuses on dealer website performance -- traffic and lead conversion."

The ProCare service includes:

-- A dedicated Internet professional, with years of automotive industry experience building successful online retailing programs.

-- Coordination with the dealership's traditional offline advertising campaigns, to keep them in sync with online website advertising specials.

-- Ongoing performance tuning to increase dealer presence on popular search engine sites.

-- Website consultation on content, design and performance enhancements.

-- Monthly reporting on dealer website performance.

-- Ongoing training, news and insider tips to increase dealer staff expertise.

About The Cobalt Group, Inc.

The Cobalt Group is North America's leading provider of automotive marketing services. For more than a decade, Cobalt's exclusive mission has been to help automobile dealers and manufacturers increase their retailing effectiveness and profits. Cobalt provides marketing services to more than half the automotive dealerships in the United States, Canada and Mexico and is endorsed by more than two-thirds of the world's major automotive manufacturers. Cobalt is endorsed by the American International Automobile Dealers Association (AIADA). For more information about The Cobalt Group, please call 800-909-8244.

Cobalt and The Cobalt Group are trademarks of The Cobalt Group, Inc. All other trademarks and trade names are the property of their respective owners.