DealerCentric Solutions Brings New Credit Application Software to the Automotive Market

RANCHO SANTA MARGARITA, Calif., Feb. 7, 2006 -- DealerCentric Solutions (DCS) announces the "Get Pre-Approved in Seconds" program that pre- approves customers on-line within seconds, based on Dealer-defined credit criteria. The "Quick App" is customized to the look of the Dealer's website and can be integrated into Lead Generation and CRM systems. The interactive quick app includes audio, text, and video messages, hooking and rewarding the consumer throughout the process of providing detailed information.

Dealers who place the "Get Pre-approved in Seconds" banner throughout their website and across all their media channels can increase credit qualified leads up to 1000%. From email campaigns to portal listings, the "Get Pre-approved in Seconds Quick App" generates the strongest qualified leads.

"Our partnership with DealerCentric has more than doubled our own website's finance applications. At the same time, we've improved the quality of our communications with our guests, as well as the sales closing ratio of our third party leads," states Roy Durham, Internet/Fleet Director of Longo Toyota, the #1 Auto Dealer in the world.

DCS obtains its vehicle specification data and images through a partnership with JATO Dynamics, the world's premier supplier of automotive market research such as vehicle specifications, prices, sales volumes, and incentives.

DCS differentiates from other software systems by enabling Auto Dealers to qualify online or offline consumers to specific vehicles and lender programs at the beginning of the sales process, taking the guesswork out of structuring deals. Having pre-approved financing at the front of the sales process determines exactly what payment a consumer can afford, how much down payment required, and enables Dealers to put the right consumer in the right vehicle, structuring a profitable deal before the consumer ever performs a test drive.

About DealerCentric Solutions

DealerCentric Solutions was founded on principles reflected in its name, designed specifically for Auto Dealers as the first Gateway between sales and finance departments, able to pitch and catch data with Lead Generators, Customer Relations Management Systems (CRM), Application Processing Systems (APS), Dealer Management Systems (DMS), and Auto Lenders seamlessly.

DealerCentric's middleware solutions, build on Mocrosoft.NET technologies, integrates prospect/lead, inventory, and lender management technology tools into a single unified platform, featuring contact lead management tools, online dynamic applications, credit repository interfaces, parsing and merging logic of credit reports, credit filtering, fully automated decision processing, user workflow, and reports. DealerCentric enables Auto Dealers to control the entire application process from prospecting to contracting, all at the point of sale.

For more information about DealerCentric Solutions, please visit www.DealerCentric.com or call (949) 713-9440.

About JATO Dynamics

Founded in 1984, JATO provides the world's most comprehensive, accurate, and up-to-date information on vehicle specification and pricing, sales and registrations, news, and incentives. The company has representation in over 40 world markets, providing unique local market expertise. JATO's client base includes all of the world's volume vehicle manufacturers, giving them the ability to react to short-term market movements, plans for long-term developments, and ultimately to meet the needs of the consumer. The data gathered and analyzed by JATO has also been adapted for consumer use in motoring web portals such as MSN, where customers can compare advantages and disadvantages of a specific vehicle model against any others.

For more information, please visit www.jato.com.