Henkel Sponsors Carl Edwards in 2006 NASCAR Busch Series
GULPH MILLS, Penn., Feb. 7, 2006 -- Henkel of America, Inc. announced today that it has signed a sponsorship agreement with Roush Racing and driver Carl Edwards in the NASCAR Busch Series in 2006. Several Henkel brands will participate in the sponsorship of Edwards' number 60 car, including Dial(R), Renuzit(R), Dep(R) Sport, Combat(R), Loctite(R), Duck(R), and Polyseamseal(R). Henkel will be a primary sponsor for 14 races and a major associate sponsor for the remaining 21 races in the 2006 season.
"This is an exciting opportunity for Henkel to expand its NASCAR presence, and we're delighted to have partners of the caliber of Carl Edwards and Roush Racing," said John Knudson, President of Henkel of America, Inc. "This sponsorship gives us the opportunity to connect with the millions of NASCAR fans who use our products every day, and link the Henkel name to our well- known product brands."
Carl Edwards, known for his signature "victory flip," enjoyed a very successful Busch Series season in 2005, finishing third in the points standings and collecting five wins and 21 top-10 finishes. He also qualified for the Chase for the Cup in the 2005 Nextel Cup series, and finished the Cup series in third place. Roush Racing is one of the most successful teams in NASCAR history, with championships in each level of NASCAR's highest levels of competition.
"We're looking forward to a successful Busch Series season with Henkel as part of our team," said Jack Roush of Roush Racing. "Henkel's brands are established and well-known in the racing community, and we're delighted to have them on board. We hope to put the number 60 Henkel car in victory lane a number of times this year."
In addition to its Busch Series sponsorship, Henkel is also an Official Partner of Roush Racing. Henkel will collaborate with Roush Racing and Roush Industries, Livonia, MI, on assembly and maintenance applications for the Edwards' car and will provide them with Loctite(R) brand products.
Henkel of America, Inc. is the North American affiliate of Henkel KGaA, headquartered in Dusseldorf, Germany. Henkel markets a wide variety of consumer and industrial brands in North America, including Dial(R) soap, Purex(R) laundry detergent, Dep(R) and got2b(R) hair styling products, Duck(R) brand duct tape, and Loctite(R) adhesives. Henkel has grown significantly in the North American market during the past two years as the result of several acquisitions, and now generates 23 percent of its worldwide sales in North America.
About Henkel:
"Henkel -- a Brand Like a Friend." Henkel is a leader with brands and technologies that make people's lives easier, better and more beautiful. Henkel, a Fortune Global 500 company, operates in three strategic business areas -- Home Care, Personal Care, and Adhesives, Sealants and Surface Treatment. In fiscal 2005, Henkel generated worldwide sales of 11.974 billion euros. More than 50,000 employees work for Henkel worldwide. People in 125 countries around the world trust in brands and technologies from Henkel.