MotorSports Emporium Gears up for 2006 Racing Series; GS610(TM) Maximum Performance Brake Fluid Finds Leverage into NASCAR

SCOTTSDALE, Ariz.--Feb. 6, 2006--MotorSports Emporium Inc. (OTCBB: MSEP) announced today the signing of Jason Bowles under the GS610(TM) brand name, making it the official brake fluid of Jason Bowles Motorsports.

David Keaveney, president and CEO of MotorSports Emporium, commented, "Jason Bowles is a young up-and-coming racing sensation who will use GS610(TM) brake fluid during the 2006 Irwindale Speedway Series, a NASCAR-sanctioned stock car racing series. We are excited to be involved with such a talented young driver, and the opportunity to be part of a NASCAR-sanctioned racing series is a first for GS610(TM). We are optimistic other drivers, teams and racing series will start using GS610(TM) after discovering the benefits and superiority of our product, when compared to their current brand." The GS610(TM) logo can be seen on Bowles' car and his driving suit throughout the 2006 season.

Bowles competed in the Cooper Tires Zetec Championship, featuring full-winged cars with Ford 2.0 liter 140hp engines. Bowles earned eight podium finishes, along with one win at the series opener in Sebring, Fla. To no surprise, Bowles received the 2004 Greg Moore Rookie of the year award. Bowles' success has definitely caught the eye of many of the sports insiders, which allowed him to compete in the Grand-Am Cup ST class, driving a Lexus IS 300, alongside sports car veteran Andy Lally for Team Lexus. In his first two starts, Bowles has not finished outside the top five, and recorded a podium finish in his very first race with the team.

Irwindale Speedway is a Southern California motor sports complex for NASCAR short track racing and NHRA drag racing. Irwindale Speedway hosts events that included NASCAR Super Late Models, Late Models, Winston West and Southwest Tour events, along with USAC Open Wheel. The speedway features two banked oval tracks, one half-mile and one third-mile, where top professional drivers could reach speeds of more than 130 mph, and the need for a high-performance brake fluid, such as GS610(TM), is paramount for driver safety.

Keaveney concluded, "We will continue to align ourselves with a variety of racing series and talented drivers to gain product recognition and the relationships necessary to place GS610(TM) and future Quadriga MotorSports(TM) products on the shelves of regional and national retail automotive chains."

About MotorSports Emporium Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry, targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com.

This news release may include forward-looking statements within the meaning of section 27A of the United States Securities Act of 1933, as amended, and section 21E of the United States Securities and Exchange Act of 1934, as amended, with respect to achieving corporate objectives, developing additional project interests, the company's analysis of opportunities in the acquisition and development of various project interests and certain other matters. These statements are made under the "safe harbor" provisions of the United States Private Securities Litigation Reform Act of 1995 and involve risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements contained herein.