CallCommand Adds Text and E-Mail Messaging to Suite of Web-Based Customer Lifecycle Management Tools; Empowers Dealers to Communicate Per Customer Preference

CINCINNATI--Feb. 6, 2006--CallCommand(TM), the leading provider of voice communication solutions to automotive dealers, today announced that it has added text and e-mail capabilities to its "onCommand" suite allowing dealers to communicate to their customers via their preferred channel. The new suite includes custom campaign management tools and unique analytics that allow dealers to create promotions on the fly and more accurately measure the results. The new product suite will be showcased at NADA 2006 in Orlando, Fla., Feb. 11, 2006-14 at booth 3643. For more information visit www.callcommandpressroom.com.

"Our dealer clients throughout the country continue to tell us that their voice, the Voice of Authority is the most powerful form of communication. Their results show response rates to the dealer voice achieve a significantly higher return at lower cost than direct mail or BDC efforts. A new generation of consumer is dictating how they want to receive messages. By adding text and e-mail to our onCommand suite, CallCommand is enabling dealers to empower their customers to choose the way in which they want to receive information, resulting in deeper, longer-lasting and more profitable relationships with their customers," said Al Babbington, CallCommand CEO.

"CallCommand's addition of texting provides our dealership another advantage when it comes to following up with our prospects and customers. As a Kia dealer we need to keep pace with the young, active lifestyle of our customers. These new features allow us to stay ahead of the competition," commented Michael Crawford, general manager and co-owner of Arizona-based Peoria Kia, the third largest in the world for volume and one of the most profitable dealerships in the country.

CallCommand's new product suite includes the following features:

E-Mail and Texting Capabilities:

Dealers can now automate communications and follow up with customers as per the preferred and most effective communication method; be it e-mail, text or voicemail. For a college student buying their first car, text messaging may well be the most viable option. Maybe a busy executive would prefer an e-mail, while a majority of the population still favors receiving their communications via the telephone.

Important information, such as recalls or appointment reminders, can be delivered via all three. Text onCommand features will also allow for dealers to deliver coupons and direct recipients to microsites to redeem loyalty points and receive discounts, allowing for richer, more integrated campaigns.

Analytics and Reporting:

The data that exists within the dealer's DMS, CRM, lead management and other data capture systems is an untapped resource of increased profits. To unlock the maximum potential from this data, a dealer must have a real-time view of their most profitable clients and those most likely to respond. CallCommand has developed a set of rich analytics and reporting capabilities that provide dealers an in-depth overview of the dealership's previous customers, their frequency of purchase and loyalty rates. The analytics are unique in providing the dealer not only campaign results, but the impact that current campaigns have on the lifetime value of their database.

CallCommand has quickly established itself as the leader in Web-based voice marketing. Founded in 2002, the company has rapidly grown its client base to over 4,000 users throughout North America. For the month of December 2005 CallCommand dealers sent out a record-breaking 3,000,000 calls, raising the total to over 30 million communications delivered on behalf of dealers. CallCommand uses the results of thousands of campaigns to constantly refine delivery and improve return.

CallCommand has parlayed its expertise in technology and personalized communications into a full suite of customer lifecycle management solutions for the automotive retail industry.

"At CallCommand we have firsthand knowledge of dealer operations; several of us are former dealers and general managers. We understand the importance of personalized communication and our core focus will continue to be on how clients communicate with their customers and prospects. CallCommand's new technology and analytics capabilities will allow dealers to target customers on a much more individualized basis. Communications will not just be based on the last service or the last visit, but on an orchestrated series of communications designed to increase frequency of purchase, customer satisfaction, owner loyalty and the bottom line," Babbington said.

ABOUT CALLCOMMAND(TM):

CallCommand(TM) is a leading provider of communication solutions for automotive retailers and OEMs as well as a growing customer base in home improvement, schools, municipalities, independent services, telecom, churches and financial services.

Their patent-pending technology decreases marketing and communication costs while simultaneously improving customer responsiveness. All of their solutions are fully Web-based and do not require hardware, software or telephony equipment.

Since its founding in July of 2002, the company has grown to over 4,000 users in seven different industries and continues to grow daily.

CallCommand is revolutionizing the way companies communicate with their customers and prospects. Using CallCommand's products and services, organizations throughout the country are improving their owner loyalty, frequency of purchase and dollars spent per visit.