Marketing Group Joins No. 7 Robby Gordon Motorsports Team as Associate Sponsor
Robby Gordon to Make Appearance at IFMG Booth 1201 at NADA
RICHMOND, Va., Feb. 6 -- InterActive Financial Marketing Group, LLC (IFMG) announced today that it has signed an associate sponsorship agreement with Robby Gordon Motorsports for the 2006 NASCAR Nextel Cup Series season.
IFMG's associate program will include branding on the team's No. 7 Robby Gordon Motorsports Chevrolet Monte Carlos and an extensive nationwide marketing campaign featuring Robby Gordon in television and radio commercials, specifically customized for each participating Chevrolet partner's dealership and region. IFMG also plans to develop supporting in-store POP materials for its dealers and special trackside hospitality at select NASCAR events.
"Having a sponsor like Interactive Financial Marketing Group is a perfect match for our team," said Gordon. "Chevrolet is an important part of our team and when we sat down with IFMG and learned of their goal to help Chevrolet dealers sell more cars to NASCAR fans it made a lot of sense. The program they've put together for their Chevrolet dealers is great, and I look forward to growing our relationship together for many years."
To help launch IFMG's sponsorship, Gordon will be signing autographs in the IFMG booth during next month's National Automobile Dealer's Association (NADA) Convention and Expo at the Orlando Convention Center on Monday, Feb. 13, 2006, from 1-3 p.m. A full-sized NASCAR show car complete with an interactive Daytona USA racing game and widescreen television will also be featured in the booth.
"IFMG is excited to offer our partner Chevrolet dealers the ability to tap into the ever-expanding fan base of America's fastest growing sport, NASCAR. This opportunity will allow our dealers to distinguish themselves from their competitors and provide the NASCAR fan with a truly unique car buying destination and experience," said Travis B. Weisleder, President and COO, Interactive Financial Marketing Group.
About Robby Gordon Motorsports:
Based in Huntersville, N.C., and owned by Gordon, the team has focused its attention on many of the world's premier racing series - NASCAR, Score International Off-Road, Dakar Rally, IRL and others. Competing as a professional for more than 20 years in numerous racing series including Indy Car, Off-Road, NASCAR and 10 Indianapolis 500s, Gordon has enjoyed success at every level of his storied career. He prides himself on his meticulous nature, which includes building cars, trucks and other racing machines that are among the best in their respective disciplines.
About IFMG
InterActive Financial Marketing Group, LLC (IFMG), (www.interactivefmg.com) is a top rated national special finance lead generation and marketing company within the automotive industry. With automotive dealer partners in 48 states, IFMG specializes in obtaining high quality special finance customers from its family of brands including hundreds of the most recognized Internet addresses and vanity phone numbers in the industry including www.carloan.com(SM), www.autoloan.com(SM), 1-800-CAR- LOAN(R) and 1-800-AUTO-LOAN(R).
IFMG provides a highly targeted specialized direct mail program, IFMG Direct; a fully functional CRM, DOLLAR(TM) ; F&I management solutions; a full service bilingual business development call center; an indirect lending arm, InterActive Financial Acceptance, LLC (IFA) which offers financing to our dealers for leads generated; special finance training through InterActive University; and customized advertising programs.
For more information or to become part of the CARLOAN.COM race team, contact IFMG at 804-225-1880 or visit www.interactivefmg.com.