Hynudai Motor America Launches New Hispanic Advertising Campaign for the 2006 FIFA World Cup(TM) Games

FOUNTAIN VALLEY, Calif., Feb. 6, 2006 -- As the official automotive sponsor of the 2006 FIFA World Cup(TM) Games, Hyundai Motor America unveils its new Spanish-language television commercials that will begin airing mid- February, in anticipation for the worldwide event. The campaign underscores Hyundai's commitment to soccer and to the World Cup with three television spots that will air nationally on Spanish-language television.

"Hyundai and its employees are driven by the same passion for quality and success as the athletes on the road to the World Cup. This passion results in a Hyundai vehicle line-up and a team like you've never seen before," stated Cuban-born Robin William Robert, National Manager Hispanic Marketing, Hyundai Motor America. He added, "It is no coincidence that we've been committed to the Hispanic market for over five years, and that we've had a fifth consecutive year of record-breaking sales. The new campaign, which features our first Spanish-language full line television spot, emphasizes our commitment to the Hispanic market as the brand continues on its path of accelerated growth."

The product driven television spot, "Similar", highlights the safety, style and comfort of Hyundai's full line: Accent, Elantra, Tiburon, Sonata, Tucson, Santa Fe and Azera. The spot draws parallels between the grace and functionality of soccer moves, and the grace and functionality of Hyundai vehicles.

The "Anthem" television spot focuses strictly on the athletes and the game, creating a significant emotional tie with soccer enthusiasts. It is intended to be a poignant corporate salute to the Hispanic market, soccer fans, and Hyundai's breadth of vehicles and commitment to quality.

The "Opponent" television spot is a corporate branding spot that highlights Hyundai's passion and team spirit. "Opponent" exemplifies the fervor that Hyundai shares with Hispanic soccer fans. This spot demonstrates that Hyundai's commitment to the Hispanic market and to the World Cup runs intensely deep.

In addition to the broadcast commercials, print executions coupled with interactive and experiential marketing programs round out the campaign. Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Co. of Korea. Hyundai cars and sport utility vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through more than 695 dealerships nationwide.