Save the Date...AAA Foundation to Release Study on How to Increase Car Booster Seats Use for 4-8 Year Olds; AAA to Push for Improved Child Passenger Safety Laws

--AAA:

WHAT:         The AAA Foundation for Traffic Safety will release the 
              results of a first-of-its-kind study that determines how
              to increase booster seat use among parents and 
              caregivers. The study answers the questions: What 
              types of interventions work? What incentives could 
              result in booster seat use increasing by more than
              40 percent or even more than doubling?

              AAA will announce its solution to motivate parents and 
              caregivers, which will include specific incentives, and 
              highlight their efforts to improve child passenger 
              safety laws.

WHY:          Car crashes are the leading cause of death for children 
              with over 2,000 children 14 years and younger dying and 
              nearly 300,000 injured each year. Child booster seats 
              are designed for children 4-8 years old and are a known 
              lifesaver when properly used with lap and shoulder 
              belts. However, over 60 percent of parents and 
              caregivers still do not use booster seats.

WHO:          Peter Kissinger, President and CEO, AAA Foundation for 
              Traffic Safety
              Dr. Bill King, Professor, UAB Department of Pediatrics
              Susan Pikrallidas, AAA Vice President, Public Affairs
              A parent advocate whose use of a booster seat may have 
              prevented serious injury to her child will share her 
              personal story.

WHEN:         February 14, 2006
              10:30 a.m. (Eastern Standard Time)

WHERE:        National Press Club, Murrow Room
              529 14th Street, NW, Washington, D.C.

CONTACT:      Fairley Washington: 202-638-5944 ext 4
              Janie Graziani: 407-760-0599

Note: B-roll package will be available via satellite on February 14.