EnTire Solutions, LLC Names the PR Collective's Michigan Affiliate as Public Relations Agency of Record

TROY, Mich.--Feb. 1, 2006--EnTire Solutions, LLC has named Bianchi Public Relations, Inc. as its public relations agency of record. The announcement was made by Richard Wolfe, chief executive officer of EnTire Solutions, and James A. Bianchi, president of the public relations firm which is the Detroit Affiliate of The PR Collective.

Bianchi Public Relations will provide strategic public relations counsel, media relations and promotional assistance to EnTire Solutions, which develops, markets and sells direct, driver-oriented tire pressure monitoring (TPM) systems and related tools and services to vehicle manufacturers. The firm has been assisting EnTire Solutions on a project basis.

EnTire Solutions, a joint venture between Michelin and TRW Automotive, launched its first TPM system as standard equipment on the 2004 Acura MDX and currently supplies several U.S., European and Asian manufacturers. EnTire Solution direct tire pressure monitoring systems employ a battery-powered pressure sensor mounted on the valve stem inside each wheel that communicates tire pressure information to a vehicle-mounted receiver via a radio signal. The receiver/electronic control unit processes the data received from the sensors and as required, triggers a low tire pressure warning lamp on the dashboard. Two versions of the system exist: a basic and an enhanced system.

A full-service PR agency based in Troy, Mich. and founded in 1992, Bianchi Public Relations is the sixth largest PR firm in Michigan, according to PRWeek magazine's 2005 rankings of top public relations agencies. Offering national reach and local specialization, he firm's client experience includes the aftermarket, association, automotive, construction, consulting, design, e-business, education, engineering, financial services, high-tech, industrial, legal, manufacturing, not-for-profit, professional services and real estate sectors. For more information, visit www.bianchipr.com.

The PR Collective is a centrally-coordinated network of leading boutique public relations agencies gathered up under one umbrella to combine their experience and resources. This innovative, scalable, and cost-effective approach provides uniquely flexible communications solutions crafted and executed by senior public relations professionals for clients of any size. For more information visit www.theprcollective.com.