Jason Jarrett Joins Team at Dale Jarrett Racing Adventure

CHARLOTTE, N.C., Feb. 1, 2006 -- Dale Jarrett Racing Adventure, Inc. announced today that Jason Jarrett has joined the team at its new corporate headquarters in Newton, North Carolina. Also, Troi Hayes, formerly the Senior Director of marketing at Talladega Superspeedway for International Speedway Corporation has also joined the company as the Senior Vice President of Marketing.

In addition to being the son of Nextel Cup champion Dale Jarrett, Jason's own racing career has been extensive from its beginnings in the World Karting Association to the Nextel Cup Series. "I have been racing since 1992 and I am excited about this new opportunity with Dale Jarrett Racing Adventure," said Jarrett.

While this new role will not be centered on getting behind the wheel, Jason likes being presented with new challenges. "For me, one of the best parts of driving a racecar has always been giving people great experiences and lifetime memories." The Dale Jarrett Racing Adventure provides people with an experience they will never forget by riding in or driving real Nextel Cup cars around NASCAR sanctioned tracks throughout the country. "Racing has been my life and I look forward to continuing my love for the sport by working with Dale Jarrett Racing Adventure and giving our customers that one-of-a-kind experience," explained Jason.

Jarrett has worked with many top sponsors and media outlets during his career. "We all have our strengths and it turns out mine is just as much focused towards the 'other' part of the racing business, that being working with fans, the media, and sponsors. I'm very excited about making the transition from behind the wheel racing to the business of putting others behind the wheel of a NASCAR racecar and I'm delighted to be doing it with such an enthusiastic and professional group of people."

"The Dale Jarrett Racing Adventure is full of potential and I want to be a part of the team that takes this business to a whole new level."

Troi Hayes has more than 26 years of marketing and media experience. The majority of that time was connected to NASCAR racing. During his time with ISC, Mr. Hayes was instrumental in securing and executing sponsor partnerships. Since 2002 Mr. Hayes worked as founding member of Alabama Heritage Communications and as a marketing consultant for radio station groups. Mr. Hayes comments: "Working in the racing business on a full time basis is a real homecoming for me. I look forward to being a part of the Dale Jarrett Racing Adventure team."

The Dale Jarrett Racing Adventure provides lifetime experiences with all of the drama, thrills and excitement that driving your own authentic NASCAR Nextel Cup racecar on a nationally renowned Superspeedway can deliver. The company books various dates during the year at NASCAR tracks near you and customers can purchase laps ranging from a 3-lap ride to an 100-lap super drive. Students can achieve speeds of up to 165 mph at the Superspeedways and are allowed to pass and draft with other students. In order to reach these speeds safely an instructional session is provided to acquaint the student with the racecar, safety precautions and the proper groove of the racetrack. DJRT was founded in 1998 and is backed by NASCAR Champions Ned and Dale Jarrett, as well as Dale's brother Glenn, Dale's son Jason and Green Bay Packers quarterback Brett Favre. More information is available on the Racing Adventure by visiting www.racingadventure.com.