ARKONA Eyes Increased Sales Presence in Texas; Two New Sales Offices Opened in Dallas and Houston

SALT LAKE CITY--Feb. 1, 2006--ARKONA Inc. (OTC: ARKN), the leader in on-demand solutions for new car franchise, independent and powersports dealerships, announced today the opening of two new regional sales offices in Texas.

The new Central Region, headquartered in Dallas, will cover north Texas, Oklahoma and Arkansas. Troy Clement, who has more than 17 years' experience in the automotive industry, including eight years with Reynolds & Reynolds, has been hired as the regional sales manager.

The Gulf States Region will be headquartered in Houston and will cover south Texas, Louisiana and Mississippi. David Smith, a veteran of more than 35 years in the industry, has joined ARKONA to manage this newly created sales office. Smith's experience includes 18 years with ADP Dealer Services, where he held various sales management positions. These two new offices bring the total number of ARKONA regional sales offices in the United States to nine.

"ARKONA continues to attract, hire, and retain the industry's best talent. This is a result of market demand for excellent, reasonably priced dealer solutions and straightforward business practices," said Michael Critchfield, vice president of sales for ARKONA. "We are thrilled to welcome David and Troy to our management team. Their experience, success, and reputation in the automotive retail marketplace will prove valuable to ARKONA and to our clients and prospects."

Telephone numbers for the two new offices are as follows: Central Region: 866-478-6364, ext. 2119; and Gulf States Region: 866-478-6364, ext. 2118. E-mail addresses and additional contact information can be found at the following URL: http://www.arkona.com/contact/map_regions.php

About ARKONA Inc.

Founded in 1996, ARKONA is a public company and a leader in automotive management solutions. ARKONA's Dealer Management System also leads the market in technologically superior e-business solutions for automotive dealers that fully integrate back office systems with a retail Web presence. In this market ARKONA is the premier Application Service Provider (ASP). For more information visit the ARKONA Web site at www.arkona.com.

This release may contain forward-looking statements as well as historical information. Forward-looking statements, which are included in accordance with the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995, may involve known or unknown risks, uncertainties and other factors that may cause the company's actual results and performance in future periods to be materially different from any future results or performance suggested by the forward-looking statements in this release. Such forward-looking statements speak only as of the date of this release. The company expressly disclaims any obligation to update or revise any forward-looking statements found herein to reflect any changes in company expectations or results or any change in events.