Polk Extends Entry Deadline for 2006 Aftermarket Inventory Efficiency Award

SOUTHFIELD, Mich., Jan. 26 -- R. L. Polk & Co. announced today that the deadline for submitting applications for the 2006 Polk Inventory Efficiency Award would be extended to March 1, 2006. The Polk Aftermarket Inventory Efficiency Award will be presented at the 2006 Global Automotive Aftermarket Symposium (GAAS) at the Dearborn Hyatt Regency in Dearborn, Mich. on May 17, 2006-18, 2006.

In addition, Polk announced its $1,000 donation to the Global Automotive Aftermarket Symposium (GAAS) Scholarship Committee in the name of 2006 Polk Inventory Efficiency Award winners in both the Manufacturer and the Retail/Distribution categories.

"We are very pleased to provide additional well-deserved recognition of our 2006 winners by making a contribution in their name to the GAAS Scholarship Committee," said Mike Gingell, vice president of Polk's North American Aftermarket business unit. "Not only will Polk be awarding aftermarket companies who are driving best practices and harboring a spirit of collaboration within the industry, we will now provide the opportunity for aspiring students to enter the aftermarket industry."

Companies wishing to be considered to win the award can fill out a submission form by going to http://usa.polk.com/ and clicking on "Aftermarket."

About R. L. Polk & Co.

R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Mich. with operations in Australia, Canada, China, France, Germany, Japan, the Netherlands, Spain, the United Kingdom and the United States. For more information, please visit http://www.polk.com/ .