Steve White New VP for Auto Dealer Traffic

Columbus, Ohio January 26, 2006; Auto Dealer Traffic, Inc., has recently named Steve White as the company?s new Director of Product Development. Possessing years of experience in internet marketing, product development, and sales, White has proven his ability to lead as an executive with a variety of local and national organizations, including WBNS 10TV, Niswander + White, and Bank One.

"Steve is a wonderful addition to our talented group of marketing professionals," said Todd Swickard, Founder and CEO of Auto Dealer Traffic. "With his track record of excellence, Steve will have an immediate impact on the quality of our products and services, and he will continue to enhance the end result for our valued clients."

Serving in such capacities as Internet Sales Manager for WBNS 10 TV, Vice President of Marketing and Strategy for Niswander + White, and as Vice President, Marketing Program Manager for Bank One, White also has competed as a professional cyclist, qualifying for the 1996 Olympic trials and earning 34th Best Amateur honors in that same year.

"Steve has displayed determination in all aspects of his life," added Swickard," and his initiative will only help to invigorate our purpose to maintain our presence in the automotive internet marketing industry."

About Auto Dealer Traffic, Inc. "Founded in September 2005, Auto Dealer Traffic, Inc., a Delaware corporation, immediately acquired the automotive Internet marketing assets of Auto Supplier Marketing, LLC. Auto Supplier Marketing was formed in 2001 and since then has developed successful Internet and search engine marketing technology for auto dealerships.