Jumpstart Automotive Introduces New Online Leads Programs for Auto Dealers

SAN FRANCISCO (January 25, 2006) Jumpstart Automotive Media, which has partnered with leading automotive web publishers to aggregate the Internet's largest community of car shoppers, has introduced new online products which will enable auto dealers to increase their volume of high quality leads.

Jumpstart Automotive Media is launching an enhancement to their new car lead product next week giving auto dealers the opportunity for a flat fee to have their dealership name and phone number locally targeted and highlighted on in-market car research sites like NADA Guides and Consumer Guide.

Previously, only national advertisers were able to advertise in this space. The phone number will live on the pricing pages and will connect directly to the dealership. Moreover, emails will be sent to dealers for every phone call placed which will include name, phone number and time of call.

"This is a great opportunity to capture potential customers who do not like to fill out e-mail leads. There are a large number of customers who prefer phone to e-mail. We have seen research that shows only 14% of consumers complete e-mail leads, yet we now there are a lot more car shoppers out there looking for a dealership," says Rob Bollinger, SVP Dealer Sales at Jumpstart Automotive Media. "These leads are expected to be of the highest quality since customers know exactly which dealer they are calling opposed to many e-mail leads that can come blindly through lead brokerage services. Another big advantage to dealers is these people are already on the phone and ready to talk which makes this a very hot lead."

Also starting next week, Jumpstart will build a customized, searchable landing page for every dealer who signs onto its lead program for no charge to the dealership. Each landing page will feature the name of the dealership, an Internet Sales Manager name (if desired), sales phone number and a service phone number. Additionally, there is an e-mail form as well.

"The goal of the landing page is to capture quality leads. This service takes the risk for the dealership out of search marketing since Jumpstart pays for site development and search marketing costs. The dealer only pays for the completed leads," says Bollinger.