Bruce Thompson Named Chief Executive Officer of lanelogic; Thompson is the Founder and Former CEO of American Auto Exchange, The Pioneer in Inventory Optimization Management

DALLAS Jan. 25, 2006; lanelogic, the used-vehicle trading network that uses real-time sales data to conduct electronic trading between automotive dealers nationwide, today announced Bruce Thompson as its founder and CEO. Thompson's bold move intends to achieve the Holy Grail for used-vehicle dealers nationwide: the elimination of used-vehicle inventory risk.

"lanelogic is immensely fortunate to have Bruce Thompson at its helm as CEO," stated Willis Johnson, CEO of Copart , which owns VB2 online vehicle sales, and has partnered with lanelogic. "Thompson, a successful serial entrepreneur, is renowned for creating and launching American Auto Exchange. We are confident that his expertise in the automotive and technology industries, combined with his leadership, will add a vast improvement in the efficiency and risks within the automotive industry."

Thompson's automotive career began in Dallas, where he noted the high rates of staff turnover and volatility that could be traced to trading practices that were based on intuition rather than data. Wishing to resolve these industry-wide issues, Mr. Thompson launched a self-created automation process to help dealers stock their lots based on scientific examinations of their dealerships' sales data. His technological career continued when Mr. Thompson and Andrew McElvey of Monster.com launched Cyberxpo.com, which placed private TV networks in malls to pitch targeted advertising at shoppers using Cyberxpo's free in-mall internet terminals. After selling Cyberxpo.com, Mr. Thompson took his experience to the automotive industry with his launch of American Auto Exchange (AAX), where he pioneered inventory optimization for dealerships and dealer organizations and grew AAX's dealership customer base to more than 1,000 dealerships in 3 years, culminating with AAX's sale to JM Family.

Stated Thompson, "lanelogic is poised to become the first and only real-time used vehicle market-maker in the industry. lanelogic will not only provide 5-minute bids for vehicles dealers wish to sell, but will also stock their lots with their best-performing vehicles on a risk-free basis. Using American Auto Exchange recommendations, lanelogic simply redistributes vehicles from dealerships where they are not likely to sell, to dealerships where they'll likely sell in less than 28 days, for optimal profit. It is truly an honor to have the opportunity to provide greater efficiency and reduced inventory risks to our member dealers for years to come."

Partnerships with VB2/Copart , American Auto Exchange (AAX), American Broadcasting Company Auctions (ABC Auctions), SGS, and Great American Insurance Company, AM Best rated "A" Excellent, as of 12/8/05, mean that lanelogic is uniquely positioned to gather and apply the needed inventory intelligence, insure every vehicle it places, and deliver the industry's first real-time intelligent vehicle trading platform.

About lanelogic

lanelogic is the used-vehicle market-maker that uses real-time sales data to conduct electronic trading between automotive dealers nationwide. lanelogic acts as a buying agent, discerning which used vehicles specific dealerships are most likely to sell quickly for the optimal sales price, and which vehicles those dealerships should trade or send to lanelogic's Fresh Trade Auction. lanelogic's 45-day buyback guarantee on all lanelogic-provided vehicles means that lanelogic eliminates the high risks of aged used-vehicle inventory--the single-greatest risk faced by automobile dealerships that buy, sell, or trade used vehicles. Additionally, lanelogic reduces dealers' inventory risks by providing the nation's first Fresh Trade Auction site as an efficient alternative for those vehicles that cannot be matched to a franchise store. For more information, please visit: