Edelbrock Signs on With Digital Performance Inc.

LONG BEACH, Calif., Jan. 24, 2006 -- Edelbrock Corp., a recognizable driving force in the aftermarket industry, signed a sponsorship program with Digital Performance to be featured on RaceIndustry.com and StreetPerformance.com.

Edelbrock is the latest in a list of premier companies to advertise on RaceIndustry.com and StreetPerformance.com, the industry's most robust and popular online directories.

"We find these sites to be powerful tools being utilized daily by today's performance enthusiast. Fast and extremely easy to use, they not only provide information to the performance enthusiast, but also encompass great marketing tools to enhance our brand leadership in the industry," said Steve Whipple, VP of Sales, Edelbrock Corp.

Tom Moore, President of Digital Performance, says, "To have company like Edelbrock recognize the value and effectiveness of our aftermarket search engines is telling of the importance of integrating online marketing as a key part of a marketing strategy. We are proud to have Edelbrock as one of our sponsors. Among our many value-added features, our eNewsletters goes out to over 80,000 subscribers, making it one of the most effective ways to launch marketing campaigns and announce industry news releases."

With the proliferation of the Internet, more and more automotive professionals and enthusiasts are first turning on their computers to research online for their performance parts. Sales and marketing managers should seriously consider the inclusion of DPI's aftermarket search engines, like StreetPerformance and RaceIndustry, in their advertising budgets.

About Edelbrock Corp.:

Founded in 1938 by Vic Edelbrock Sr., Edelbrock's ever-expanding product line now features more than 8,100 performance products for domestic and import automobiles and motorcycles. Edelbrock is also a manufacturer of racing products and a sponsor of several racing organizations, including NASCAR, the NHRA and the PRO-Edelbrock Race Series.

Edelbrock is based in Torrance, CA. For more information, visit www.edelbrock.com or call 1-800 FUN-TEAM (386-8326).

About Digital Performance, Inc. (DPI):

Digital Performance, Inc. (DPI) creates and provides services tailored for the Automotive Aftermarket. Their eCataloging and eCommerce software, MIGI(R), is the fastest AAIA ACES (year-make-model) mapping technology today and offers a comprehensive Online Storefront package for both retail and business-to-business applications.

DPI's aftermarket search engines are the most popular in the industry with over 13 million people using it every year to search for companies and product information.

DPI is based in Long Beach, CA. For more information, visit www.digitalperformance.com or call 1-866-4MY-ROAD (469-7623).