Deep Field Technologies Announces Sino-US AutoMart

MATAWAN, N.J.--Jan. 2, 20064, 2006--Deep Field Technologies, Inc. (OTC Bulletin Board: DPFD) announced today that the company with which it has entered into a definitive securities exchange agreement, Beijing Sino-US Jinche Yingang Auto Technological Services Ltd. ("AutoMart"), the premier automobile after service company in Beijing, China, has entered into a Memorandum of Understanding ("MOU") with the Beijing branch of the Bank of China.

Under the MOU, AutoMart and the Bank of China will jointly issue a bank united name card, which is a combination club membership card/credit card. The card serves two purposes: it allows holders to receive preferential treatment at AutoMart repair centers, and it enables customers to actually utilize credit. Debit cards are common in China, credit cards much less so. By making credit cards available to its customers with the backing of Bank of China, AutoMart provides a funding mechanism for the customers to more regularly inspect and repair their cars. Lack of funds has historically been the reason that most customers have resisted repairing their cars as often as they need to.

This project is a major element in AutoMart's marketing strategy. The Beijing Branch of the Bank of China has a customer base of about 1,400,000 people, each of whom fits the demographic and target market for AutoMart's services. These credit cards, issued by the Bank of China and marketed to their customers, will feature AutoMart's name and logo.

Mr. Pang Guisan, Chairman and President of AutoMart, stated, "We currently have 30 auto centers in Beijing, six of which are large centers. We expect to have 60 in Beijing by the first quarter of 2006. As the largest auto center company in Beijing, we are perfectly positioned to properly service the Bank of China's customer base in Beijing."

Jerry Mahoney, Chairman of Deep Field Technologies, further explained, "This transaction is a perfect example of why we are so excited about working with AutoMart. Mr. Pang's reputation and relationships enable the company to operate at the highest levels of business and government, and allow AutoMart to enter into transactions that are typically available to only the very largest companies. We look forward to additional transactions being consummated in the coming months."

Mark Meller, CEO of Deep Field, commented, "Mr. Pang and his team have developed an exciting new marketing approach in Beijing. The first class facilities of AutoMart, combined with the credibility of Bank of China, will enable the company to rapidly gain market share. We look forward to AutoMart becoming the dominant auto care company in Beijing, and in all of China."

The closing on the definitive securities agreement is subject to: (i) approval by shareholders of Deep Field Technologies, (ii) financing in the form of a convertible debenture for not less than $4 million and (iii) the requisite approvals by the People's Republic of China. It is anticipated that this transaction will close in the first quarter 2006. The Company will continue to trade on the OTC Bulletin Board.

About Deep Field Technologies

Deep Field Technologies is involved in the acquisition and build-out of technology and software companies, and presently sells unified messaging systems, which store all messages in one location for access, typically a groupware database with one single list of users for e-mail, voice, telephones and computers.