AutoMall.com(TM) Drives Pixel Purchasing/Internet Advertising in a New Direction

EL DORADO HILLS, Calif.--Jan. 23, 2006--AutoMall.com, LLC, one of the Internet's original automotive information websites (www.automall.com), is breaking new virtual ground morphing the concept of selling homepage pixels with that of traditional Internet advertising. Dubbed "Pixeltising" the company is paving the way for businesses to promote their goods and services, as well as build their brand on the internet cheaply. In addition, pixeltising enables people to express themselves through their imagery and websites. While automotive-related businesses are an obvious target for AutoMall.com, the company is accepting other approved "pixeltisements."

With the success of the website Milliondollarhomepage (www.milliondollarhomepage.com), making its creator an Internet celebrity as well as a millionaire, copycat websites sprang up almost over night. Christened a fad, the idea was over almost as fast as it started. AutoMall.com, on the other hand, saw potential, and without changing its content or business model, became the first business-to-consumer (B2C) website to incorporate a pixeltising concept into its advertising space.

"AutoMall.com is a small company, but we have a 'Wall Street Address' in terms of dot-com names. By virtue of this, we get very highly qualified traffic. People do not come to our website looking for flowers," said Bill Jeppesen, president of AutoMall.com, LLC. "We looked into buying homepage pixel space as a potential advertising idea. That is, until we saw the market saturation and dilution of the original idea. The likelihood of this implementation working anymore to generate clicks or quality traffic is slim. However, selling pixel space on a website is a good idea; we just think combining advertisers with targeted traffic is a better way to do it."

About Pixeltising on AutoMall.com

Unlike myriad websites or "pixelpages" that sell pixels or blocks of pixels at a set price, spreading images out, down and across a typical webpage, AutoMall.com uses only the typical webpage real-estate or page locations normally associated with banner ads or other internet advertising devices. Prices and longevity vary depending upon which page the pixeltisement is placed and for how long the "pixeltiser" wants to run their ad. In addition, unlike typical dedicated and confusing pixelpages, AutoMall.com places all pixeltisements "above the fold" on all of its pages. Pricing and availability information is available at www.automall.com; click "get on the grid."

About AutoMall.com, LLC

Founded in January 1995, AutoMall.com is one of the Internet's original automotive information websites. It provides a one-stop-shop for qualified automotive links, including services for new and used car prices, insurance quotes and financing. An automotive links directory, parts, manufacturers and consumer sites, as well as online-stores catering to automotive enthusiasts are also available. AutoMall.com, LLC is a privately held company with offices in Salt Lake City, UT, El Dorado Hills and San Jose, CA. For more information contact marketing@automall.com or visit the website at http://www.automall.com.