Mazda North American Operations Selects OEConnection as Integral Partner in Parts Re-Engineering

RICHFIELD, Ohio, Jan. 20, 2006 -- OEConnection LLC, a leader in ecommerce parts exchange and analysis solutions for the automotive original equipment replacement parts business, announced today that Mazda North American Operations has selected its complete suite of online supply chain and parts intelligence tools for national implementation. Marking the single most comprehensive agreement in OEConnection history, Mazda will introduce OEConnection's D2DLink(R), D2D Plus(R), and D2D Express(R) online parts sourcing, idle reduction, and emergency backorder fulfillment solutions to their 700 dealer points in early 2006.

Complementing these in-channel efficiency tools, Mazda will also implement LinkIQ for its corporate parts decision-makers. LinkIQ is OEConnection's parts intelligence vehicle designed to provide analysis tools based on macro views of franchise-wide parts movement and purchase behavior. With these tools, corporate planners can gain additional insight for more decisive action regarding service parts management, product life cycle planning, and the creation and implementation of market-responsive promotions.

Kory Koreda, Vice President of Mazda Customer Service and Parts Operations stated, "This is a time of tremendous transformation for us in our parts marketing arena. We are seeking information partners that can offer us tools to be more efficient and responsive to our internal and external customers. With OEConnection, we can rely on a single partner to provide proven, all- inclusive tools that can optimize our in-channel dealer-to-dealer parts trade while also providing our corporate parts owners with market visibility and analysis tools for proactive, targeted action."

Added Chuck Rotuno, President and CEO of OEConnection, "We're very pleased to be one of the linchpin's in Mazda's parts re-engineering strategy. Over the last five years, OEConnection has worked hard to build a robust ecommerce parts exchange that can provide automakers with the means to improve efficiencies, enhance customer satisfaction, and increase parts sales at all levels in their supply chain. This agreement is another reinforcement that our solutions are meeting market need. "

Mazda North American Operations is implementing OEConnection's suite of solutions as part of a broader parts management initiative to streamline product distribution, offer additional sourcing channels, and provide increased customer and dealer satisfaction across their national franchise network. Following Mazda's recent consolidation of its parts distribution centers, OEConnection's dealer-to-dealer parts sourcing tools will be instrumental in helping to broaden the procurement network and supplement dealer fill-rates for timely, efficient, and cost-effective service repair.

Mazda marks the 7th automaker to select OEConnection as their preferred parts technology provider.

About OEConnection LLC

OEConnection is a provider of web-based technology solutions for automakers, their affiliated dealers, and others in the automotive parts business. Serving over 12,000 dealerships and collision repairers, OEConnection provides the industry's largest ecommerce parts exchange and analysis tools enabling users to better market, manage and move their original equipment parts inventory. Depended on for over 3 million parts decisions monthly, OEConnection solutions facilitate $8 billion in annual parts trade. OEConnection is a joint venture created by DaimlerChrysler, Ford Motor Company, General Motors, and ProQuest. The company is headquartered in the greater Cleveland area at 4150 Highlander Parkway, Richfield, OH, 44286. For more information, call 1-888-776-5792 or visit www.OEConnection.com.