PEE Adds Back in the Day, Hosted by Dale Earnhardt Jr.; Junior to Pay Homage to Old School Racing, Revisiting Vintage Car and Track Library

CHARLOTTE, N.C.--Jan. 19, 2006--NASCAR NEXTEL Cup Series star Dale Earnhardt Jr. is putting his newly formed production company to work, as Hammerhead Entertainment has reached a deal with PEE to deliver up to 13 30-minute episodes of Back in the Day, a modern adaptation of the vintage race program Car and Track with Bud Lindemann.

Back in the Day will make a Prime Time premiere during Daytona Speedweeks on Feb. 13, 2006 at 9:30 p.m. ET.

Car and Track, a collection of American racing footage from the 1960s and early 1970s, ran in replays on PEE from 1996-2000.

Earnhardt Jr., a longtime fan of the series, will host the updated version, which will revisit NASCAR in its infancy, touching on not only what was going on at the race track, but what was going on in America.

"I've always been a big fan of Car and Track," Earnhardt said. "Bud Lindemann had the vision to bring auto racing to television over 30 years ago. I watched every episode as a kid and still watch them today. We're going to show everyone the grassroots of our sport and bring the past to the present in a fun and entertaining way."

"What makes this program not just historically relevant but also immensely entertaining are the personal reflections and pop culture content that will be key components of Back in the Day," said Robert Ecker, PEE VP of Programming. "Central to the concept and what really makes this stand out is the decidedly modern approach to the vintage footage. In filtering the storied past of the sport through the prism of the high-tech present, two key elements clearly emerge - Dale Jr.'s unabashed enthusiasm and respect for this era; and the sheer magnitude of the changes that have occurred over time."