Wray Ward Laseter Named Agency of Record for Affinia Group

Jan. 18, 2006

For Immediate Release 

 

Contact:                      Heather Tamol
Ashleigh Lockhart 

                                    704/926-1326
704/926-1314

                                    htamol@wwlcreative.com
alockhart@wwlcreative.com

 

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Wray Ward Laseter Named Agency of Record for Affinia Group

WWL Representing Affinia Automotive Aftermarket Brands

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Wray Ward Laseter (WWL), a Charlotte, N.C.-based creative marketing
communications firm, has been named agency of record for Affinia Group
and its family of automotive aftermarket brands, WIX(r) Filters,
Raybestos(r) brand brakes and Spicer(r) chassis components. 

            WWL currently provides advertising, public relations and
sales support services for WIX Filters and will expand those services to
the other brands and Affinia corporate.

            "WWL has proven experience in the aftermarket with WIX
Filters, and we see numerous benefits to expanding their
responsibilities to include Affinia corporately, as well as our other
aftermarket brands," said Scott Howat, director of corporate
communications for Affinia. "Our goal is to be the leader in the
aftermarket, and the creative communications services of WWL will be a
strategic component in that effort." 

            Affinia Group is the parent company for a number of leading
automotive aftermarket products. WIX Filters, based in Gastonia, N.C.,
manufactures a broad array of filtration products for automotive,
diesel, agricultural, industrial and specialty filter markets. 

Raybestos brand brakes, which are manufactured by Brake Parts, Inc. of
McHenry, Ill., includes disc pads and shoes, drums and rotors, master
cylinders, wheel cylinders, calipers, hoses and hardware. Spicer's
Professional Grade Chassis(r) components include a broad array of under
vehicle suspension parts and systems. The Spicer brand is also based in
McHenry. Both WIX Filters and Raybestos brand brakes are involved
extensively in NASCAR sponsorship programs. 

"We are gratified by this vote of confidence from Affinia and its
aftermarket brands," said WWL President Jennifer Appleby. "These are
outstanding brands in each of their market segments, and we look forward
to assisting with their continuing growth as we have for the WIX brand
for several years." 

Affinia Group Inc. is a global supplier of top quality automotive
components for under hood and under vehicle applications. In North
America, the Affinia family of brands includes WIX Filters, Raybestos
and Aimco brake products, and McQuay-Norris and Spicer chassis parts.
South American and European brands include Nakata, Urba and Quinton
Hazell. Affinia has operations in 17 countries and over 13,000 people
dedicated to keeping the world's wheels turning. For more information,
visit http://www.affiniagroup.com <http://www.affiniagroup.com/> .

Wray Ward Laseter serves leading regional and national companies by
implementing creative marketing communications programs that include
advertising, public relations, interactive and direct marketing. Its
clients include Springs Industries, WIX Filters, Rack Room Shoes, the
Charlotte Bobcats, the Charlotte Sting, Carolina Beverage Corp., Glen
Raven Custom Fabrics, Milliken & Company and VELUX America, Inc.  

www.wwlcreative.com <http://www.wwlcreative.com/>     

 

(r)Raybestos is a registered trademark licensed to Brake Parts Inc. by
Raybestos Products Company.