Reynolds and Reynolds Enhances CRM Solution to Increase Compatibility, Functionality

Contact Management 3.2 Answers Dealers' Call for DMS-Neutral Technology

DAYTON, Ohio, Jan. 16 -- The Reynolds and Reynolds Company , a leading provider of software and services to the automotive retailing industry, has launched an enhanced version of its Web- based customer relationship management (CRM) solution.

Contact Management 3.2 now empowers dealers, regardless of their dealer management system provider, to manage the sales process through one CRM provider from inquiry to close -- and at every touch point with the consumer -- whether the customer is on the Web, on the phone, in the showroom or in the service lane.

"Our customers have shared with us their desire to work with a single CRM partner to provide a comprehensive suite of CRM solutions, allowing them to move away from multiple point products that do not work seamlessly with each other," said Jill Gehrhardt, CRM solutions executive, Reynolds and Reynolds. "Contact Management enables dealerships to automate their sales activities with CRM tools and conduct timely follow up and targeted marketing campaigns to build loyalty and repeat business."

With Reynolds Contact Management, dealerships can leverage each interaction with the customer and log that customer immediately into follow-up steps and processes. It helps dealerships to move customers from the Web into the showroom and through the sales process.

  Key upgrades to Reynolds Contact Management solution include:

   - DMS Neutral: Empowers larger dealer groups with multiple DMS providers
     throughout their locations to leverage Contact Management across the
     enterprise and derive more consistent reporting. Dealers can choose to
     import existing customer data, such as demographic information and
     sales and service history, into Contact Management.

   - Desk Log Function: Equips the sales management team with a tool to
     monitor floor traffic and personalize visits for prospects. Through an
     on-screen dashboard, sales managers have a view of dealership sales
     activity. Dashboard functions enable managers to access client records,
     assign salespersons, add vehicles, update sales steps, add and edit
     notes, and create a deal. The function provides key metrics such as
     prospect count and sales steps completed.

   - Call Tracking: Captures inbound and outbound phone calls to produce
     reports that help management monitor sales activity and can improve
     employee productivity. Additionally, this optional feature aids sales
     managers in coaching their sales team on how to effectively call
     customers. The product interfaces with a majority of private telephone
     switch (PBX) systems.

Contact Management's architecture combines the advantages of ASP delivery and advanced technology to make the application flexible and easy-to-use.

Reynolds is an automotive retail CRM market leader. Reynolds has more than 10,000 deployed CRM applications across its Reynolds Web Solutions, Contact Management and other lead management solutions.

About Reynolds

Reynolds and Reynolds (http://www.reyrey.com/) helps automobile dealers sell cars and take care of customers. Serving dealers since 1927, it is the leading provider of dealer management systems in the U.S. and Canada. The company's award-winning product, service and training solutions include a full range of retail Web and Customer Relationship Management solutions, e-learning and consulting services, documents, data management and integration, networking and support and leasing services. Reynolds serves automotive retailers and OEMs globally through its incadea solution and a worldwide partner network, as well as through its consulting practice.