Exciting New Forums During NAIAS 2006 Attracts More Than 35,000 Attendees During Industry Preview Days

DETROIT, Jan. 15 -- The North American International Auto Show (NAIAS) Industry Preview Days, held on Jan. 11, 2006 and 12, hosted more than 35,000 automotive industry professionals who took advantage of the venue's exclusive opportunity to experience the NAIAS' production and concept vehicles first-hand while participating in numerous networking and educational events.

"Industry Preview Days are the perfect means for industry professionals to connect with others in the field and learn about all of the cutting-edge technologies that made their debut at the 2006 NAIAS," said NAIAS 2006 senior co-chairman Richard Genthe.

  This year, featured events during Industry Preview Days included:

  *  13th Annual AutoWeek Design Forum - The Forum examined iconic design
     and explored the importance of design in the auto world and also the
     consumer product world.  The Forum took place in Cobo Center's
     Riverview Ballroom on Wednesday, January 11.  The event featured John
     Lasseter, director of "Cars" and executive vice president, Pixar
     Animation Studios.

  *  Fifth Annual Newspaper Association of America Automotive Advertising
     Symposium -- Entitled "Automotive Advertising -- The Engagement
     Challenge," the symposium is a day-long dialogue for senior newspaper
     executives in Cobo Center.

  *  Michigan Economic Development Corporation (MEDC) Symposium -- Entitled
     "The 21st Century Automotive Customer," the symposium explored the
     diverse expectations of consumers in today's marketplace.

  *  Inforum's Annual Auto Show Breakfast -- Entitled "The Art of Design:
     Capturing the Hearts and Minds of Women Consumers."

Industry Preview Days were sponsored by the MEDC, Detroit Automobile Dealer's Association (DADA) and BusinessWeek.

NAIAS 2006 Official Dates

Press Preview Days were held Sunday, Jan. 8, through Tuesday, Jan. 10, 2006. Industry Preview Days were held on Wednesday, Jan. 11 and Thursday, Jan. 12, 2006. The Charity Preview was held Friday evening, Jan. 13, 2006. The public is encouraged to call 888-838-7500 to purchase for tickets for the 2007 Charity Preview. Public Days are Saturday, Jan. 14, through Sunday, Jan. 22, 2006.

  The North American International Auto Show

  Rod Alberts - Executive Director

Entering its 18th year as an international event, the North American International Auto Show is among the most prestigious auto shows in the world, and is one of the largest media events in North America. The NAIAS is the only auto show in the United States to earn an annual distinguished sanction of the Organisation Internationale des Constructeurs d'Automobiles, the Paris-based alliance of automotive trade associations and manufacturers from around the world. The NAIAS Web site can be accessed at www.naias.com. Don't Miss It for the World!