PRIMEDIA Names Ira Gabriel Publisher of MOTOR TREND

NEW YORK--Jan. 12, 2006--PRIMEDIA Inc. , the country's leading targeted media company, today announced the promotion of Ira Gabriel to the position of MOTOR TREND publisher. Recognized as the world's number one automotive authority, MOTOR TREND has a total readership of more than 7 million and is part of PRIMEDIA's Consumer Automotive Group. Mr. Gabriel most recently served as the vice president of Sales and Marketing for PRIMEDIA's Performance Automotive Group, where he was responsible for managing sales and marketing initiatives across 55 automotive titles, such as Hot Rod, Truckin' and Motorcyclist.

Mr. Gabriel's experience in the automotive industry spans nearly two decades. He will leverage this expertise to further MOTOR TREND as a leading global brand, working to create integrated marketing programs for both endemic and non-endemic advertisers alongside recently appointed AUTOMOBILE MAGAZINE publisher, Brad Gerber. Both Mr. Gabriel and Mr. Gerber report directly to Steve Parr, senior vice president of PRIMEDIA and president of PRIMEDIA Automotive.

"During Ira's 18-year career at PRIMEDIA he managed initiatives resulting in tremendous brand equity for some of the industry's most venerable automotive publications," said Parr. "We are fortunate to benefit from his leadership, experience and reputation in the industry."

Mr. Gabriel joins MOTOR TREND on the heels of a significant redesign program led by internationally acclaimed automotive editor-in-chief, Angus MacKenzie.

"MOTOR TREND holds a distinctive place in the landscape of automotive journalism. It is a strong and influential publication that is poised for tremendous growth," said MacKenzie. "It is the right time for Ira to take MOTOR TREND to the next level."

Mr. Gabriel has held various executive positions at PRIMEDIA. He began his career in publishing at Petersen (now part of PRIMEDIA) in 1988 and went on to launch more than 20 automotive-branded websites. In 2001, he was named publisher of Hot Rod Magazine, one of PRIMEDIA's flagship performance automotive titles. While at Hot Rod, Mr. Gabriel was responsible for the tremendous growth of the brand's franchise that includes the development of Hot Rod TV, www.hotrod.com, the Hot Rod Power Tour, and a range of Hot Rod-branded licensed products. Most recently, Mr. Gabriel served as vice president of Sales and Marketing for the Performance Automotive Group, where he successfully managed the Group's National Account Managers.

About MOTOR TREND MAGAZINE

MOTOR TREND, a PRIMEDIA publication, was founded in 1949 and has a circulation of 1.1 million and a total readership of 7.1 million. Internationally recognized as the world's number one automotive authority, MOTOR TREND is one of the leading brands in automotive publishing. The MOTOR TREND brand is comprised of MOTOR TREND Classic, motortrend.com; MOTOR TREND Radio; Truck Trend; MOTOR TREND International Auto Shows; MOTOR TREND en Espanol; and the renowned MOTOR TREND Car, Sport/Utility and Truck of the Year Awards program.