NHRA NEWS: LUCAS OIL RENEWS TITLE SPONSORSHIP

FOR IMMEDIATE RELEASE

Contacts: NHRA Communications Dept., (626) 914-4761

 

LUCAS OIL RENEWS TITLE SPONSORSHIP OF NHRA POWERADE SERIES EVENT AT
BRAINERD INTERNATIONAL RACEWAY

 

GLENDORA, Calif. (Jan. 10, 2005) - Lucas Oil Products, an industry
leader in lubricants and fuel treatments, has renewed its multi-year
agreement to remain the title sponsor of the NHRA POWERade Drag Racing
Series event at Brainerd International Raceway (BIR), it was announced
today by NHRA officials.

 

The 2006 Lucas Oil NHRA Nationals will be held Aug. 10-13 at the
spacious quarter-mile facility located in the popular resort area of
Brainerd, in central Minnesota. The $1.6 million race, which will be
televised by ESPN2, is the 16th of 23 events in the $50 million NHRA
POWERade Series for 2006.

 

"We've had a great relationship with the NHRA and it has proven to be
profitable for us," said Forrest Lucas, president and CEO of Lucas Oil
Products of Corona, Calif. "We have a plan behind all this and it's
working out perfectly.       

 

"We want to have race sponsorships and Brainerd was one we definitely
wanted to hold on to. We like Minnesota and the people at BIR. It's an
outlet for us to reach our Canadian customers and Lucas Oil has a big
Canadian business base."

 

Lucas Oil Products also is the title sponsor for the NHRA Lucas Oil Drag
Racing Series for sportsman competitors. Lucas Oil Products is an
associate sponsor for several professional category teams, including
two-time POWERade Top Fuel world champion Larry Dixon and the
Budweiser/Lucas Oil dragster driven by Brandon Bernstein.

 

"Lucas Oil continues to be one of the premier sponsors of NHRA
Championship Drag Racing," said Gary Darcy, senior vice president, sales
and marketing, NHRA. "We are excited about their continued involvement
and look forward to a successful future with them."

 

In addition to renewing its sponsorship of this significant event, the
Lucas family also will debut its Morgan Lucas Racing Top Fuel team in
2006 under the direction of driver and General Manager Morgan Lucas, son
of Forrest and Charlotte Lucas.

 

"Words cannot explain how excited BIR is at the news of securing Lucas
Oil as the primary sponsor of the Lucas Oil NHRA Nationals for several
more years," said track General Manager Rod Wolter. "What a pleasure it
is to work with the Lucas family - their support of NHRA drag racing is
unparalleled."

 

Lucas Oil Products is one of the fastest growing additive lines in the
consumer automotive industry featuring a premium line of oils, greases
and problem-solving additives. Through innovative product research and
development, along with aggressive marketing programs, Lucas Oil
Products has established itself as the top selling additive line in the
American truck-stop industry.

 

Headquartered in Glendora, Calif., NHRA is the primary sanctioning body
for the sport of drag racing in the United States. It presents 23
national events through its NHRA POWERade Drag Racing Series. NHRA has
80,000 members nationwide and 140 member tracks. NHRA-sanctioned
sportsman and bracket racing series' provide competition opportunities
for drivers of all levels. NHRA develops the stars of tomorrow by
offering the NHRA Lucas Oil Drag Racing Series, NHRA Summit Racing
Series, NHRA Xplod Sport Compact Racing Series, the NHRA Street Legal
Program presented by AAA and the NHRA O'Reilly Auto Parts Jr. Drag
Racing League for youths ages 8 to 17.

 

 

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