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Bluetooth SIG Announces Best of CES Contest Winners; Bluetooth Capabilities Highlighted in Seven Industry Categories

BELLEVUE, Wash., Jan. 9, 2006 -- The Bluetooth Special Interest Group (SIG) today officially announced the winners of its Best of CES Contest, the first such contest hosted by the organization at the International Consumer Electronics Show (CES) 2006 last week to highlight the most innovative and consumer-friendly new Bluetooth enabled products. Manufacturers of Bluetooth products competed in seven categories representing consumer-facing industries in which Bluetooth technology is used.

Prior to the show, member companies of the Bluetooth SIG were invited to submit Bluetooth enabled products in the categories of mobile phone, headset, automotive hands-free, stereo audio, printing and imaging, PC environment and unique application. The Bluetooth SIG carefully tested each product and judged them on a variety of criterion, including ease of use, look and feel, implementation and originality. The products were also judged on their Best of Breed status, a program administered by the Bluetooth SIG that explains how classes of devices should implement specific profiles to provide exceptional user experience. After determining finalists for each category, the devices were displayed at Pepcom's Digital Experience! press event on the eve of CES, as well as in the Bluetooth SIG booth in the Bluetooth Tech Zone at CES. Press and analysts who attended either the Pepcom event or stopped by the booth on Thursday were able to cast the final vote for the winner of each category.

"Our first annual Best of CES contest gave us the opportunity to highlight some truly excellent Bluetooth products which consumers will find easy and convenient to use," said Michael Foley, Ph. D., executive director of the Bluetooth SIG. "As I looked around CES 2006, I saw an amazing array of Bluetooth products. Companies and consumers alike are embracing the technology and we look forward to a year of even more exciting product introductions and technology advancements."

The following products were chosen as winners of each respective category (finalists indicated in parentheses). The winning products will be included in an in-studio broadcast tour where the devices will be shown in top markets across the country. The overall winner, also voted on by press and analysts, will receive a trip for two people to the Bluetooth SIG All Hands Meeting the week of March 26 in Seattle, Washington.

   *  Mobile phone - Samsung SGH-D600 [finalist: HP iPAQ hw6500 Series
      Mobile Messenger]
   *  Headset - Jabra BT500 [finalist: Plantronics Explorer 320]
   *  Automotive hands-free - Parrot 3400 LS-GPS [finalist: Sony Ericsson
      Bluetooth Car Hands-free HCB-700]
   *  Stereo audio - Bluetake Technology i-PHONO mini Bluetooth Stereo
      Headphone [finalist: Plantronics Pulsar 590]
   *  Printing and imaging - HP Photosmart 385 [finalist: Sony Ericsson
      Bluetooth Media Center MMV-200]
   *  PC environment - Logitech diNovo Media Desktop Laser [finalist:
      Broadcom BLINK Software]
   *  Unique application - Motorola Audex Protective Gear: Helmet and Padded
      Hat [finalists: Baracoda RoadRunners Barcode Scanner BRR-L and
      SunCorp. Slide Bluetooth Cordless Phone]
   *  Overall Bluetooth SIG Best of CES winner - Bluetake i-PHONO mini
      Bluetooth Stereo Headphone

The Bluetooth SIG recently announced that shipments of Bluetooth enabled devices have doubled from May to November 2005 and products are now shipping at a rate of over 9.5 million per week. The market for Bluetooth wireless technology will continue to thrive with the adoption of new Bluetooth SIG programs that will increase interoperability of devices and increase consumer understanding of expected performance. One of those programs came to fruition this week as the SIG launched an updated consumer website at http://www.bluetooth.com/ which includes sections to help consumers learn about the technology and find out what different devices can do for them.

About Bluetooth Wireless Technology

Bluetooth(R) wireless technology is revolutionizing the personal connectivity market by providing freedom from wired connections. It is a globally available standard that wirelessly connects mobile phones, portable computers, cars, stereo headsets, MP3 players, and more. The technology is now available in its fourth version of the core specification and continues to develop, building on its inherent strengths -- small-form factor radio, low power, low cost, built-in security, robustness, ease-of-use, and ad hoc networking abilities. Bluetooth wireless technology is the leading and only proven short-range wireless technology on the market today.

About the Bluetooth SIG

The Bluetooth Special Interest Group (SIG), comprised of leaders in the telecommunications, computing, and network industries, is driving development of Bluetooth wireless technology and bringing it to market. The Bluetooth SIG includes promoter group companies Agere, Ericsson, IBM, Intel, Microsoft, Motorola, Nokia and Toshiba, along with over 4000 Associate and Adopter member companies. The Bluetooth SIG, Inc. headquarters are located in Bellevue, Washington, U.S.A. For more information please visit http://www.bluetooth.com/ .

The Bluetooth word mark and logo are registered trademarks and are owned by the Bluetooth SIG, Inc. All other trademarks are registered by their respective owners.

Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Dr. Michael Foley http://profnet.prnewswire.com/ud_public.jsp?userid=511276

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