Lupillo Rivera to Appear in Dodge Exhibit at the Los Angeles Auto Show

* Lupillo Rivera will be available to greet fans, sign autographs and take photos between 4 PM and 6 PM on Saturday, January 7

* KLAX morning show DJ BARZON will be conducting a live remote from the Dodge exhibit during Rivera's appearance

* Rivera posters, Dodge branded items (- Dodge MegaCab T's, Dodge jackets, key chains and Rivera/Dodge postcards -) and radio station promotional items will be given away

LOS ANGELES, Jan. 6, 2006:

WHAT: Attendees of the Los Angeles Auto Show Saturday, January 7th are in for a special treat from Dodge. Top Regional Mexican music artist Lupillo Rivera will be making an appearance in the Dodge exhibit between 4 PM and 6 PM. Rivera will be available to greet fans, sign autographs and take photos.

Since April of 2005 Mr. Rivera has been part of a Dodge marketing campaign aimed a reaching out to Hispanic consumers.

WHO: Regional Mexican music artist Lupillo Rivera

WHEN: Saturday, January 7, 2006 4:00 PM -- 6:00 PM

WHERE: Los Angeles Auto Show
Los Angeles Convention Center
Dodge exhibit, West Hall
S. Figueroa Street
Los Angeles, CA 90015
Auto Show admission required

DETAILS: In 2005 Dodge entered into a sponsorship with Regional Mexican music artist Lupillo Rivera to star Spanish-language creative for the California market. Rivera is featured in Dodge TV commercials, radio spots, print ads, private concerts, meet and greets and a picture of Rivera in his customized Dodge Ram on the inside of his latest CD.