PRIMEDIA Continues the Build-out of Online Storefront for Mobile Content with FunMail Inc.; Content and Images from PRIMEDIA's Motorcycle Titles Added to Wireless Offerings

LOS ANGELES--Jan. 6, 2006--PRIMEDIA Enterprises, the licensing and merchandising division of PRIMEDIA Inc., today announced an expansion of their online storefront for mobile content using FunMail's proprietary SnapOn technology. The venture enables various Motorcycle titles from PRIMEDIA's Performance Automotive Group to deliver content from their respective, market-leading Web sites directly to the screens of mobile phone users. Specifically, Dirt Rider, Hot Bike, Hot Rod Bike, Motorcyclist, and Motorcycle Cruiser will offer subscribers 24/7 access to mobile content, including wallpapers, ringtones, and truetones. This partnership builds on a previous agreement with FunMail to produce online storefronts for PRIMEDIA's International Automotive publications, including Super Street, Import Tuner, Sport Compact Car, Turbo, Eurotuner, and European Car.

"This latest expansion of our SnapOn initiative with PRIMEDIA offers additional outlets for extending the value and relevance of the content and imagery found in the pages of these magazines." said Adam Lavine, CEO of FunMail Inc. "Our innovative mobile applications, such as Wallpaper Universe, Ringtones Universe, and TrueTones Universe inspire creativity and personal expression for the many loyal enthusiasts that want immediate access to PRIMEDIA's exciting content."

As with the roster of International Automotive brands, FunMail's SnapOn technology will support anytime, anywhere interactions between consumers and PRIMEDIA's Motorcycle titles by offering wireless content directly to mobile phone via a custom-built Internet storefront. The SnapOn storefront will be integrated into the brands' existing Web sites, enabling seamless, rapid deployment. Consumers can shop online and select their favorite content, which is downloaded directly to their mobile phone and billed through their mobile carrier. PRIMEDIA content is also available on FunMail's carrier-based applications, including Wallpaper Universe and Ringtones Universe.

"PRIMEDIA continues to push its enthusiast content into new areas, and wireless content plays a strong role in delivering high value to our engaged audience," said Jacqueline Blum, president of PRIMEDIA Enterprises. "By adding to our already robust multi-media offering with FunMail, we're maximizing every interaction between our content and our enthusiasts, giving them media solutions tailored to their lifestyle."

PRIMEDIA content has proven to be very popular with today's mobile users. Since launching mobile content in October of 2005, PRIMEDIA-related content has generated nearly 2,000,000 mobile impressions on mobile phones throughout the country.

The first storefront for the Motorcycle titles is scheduled to launch next month, with others planned for launch later in the year. For more information on the mobile entertainment applications and services provided by FunMail please visit www.funmail.com.

About PRIMEDIA Enterprises

PRIMEDIA Enterprises is the worldwide trademark and content licensing division for PRIMEDIA, Inc.'s 120 enthusiast magazines. PRIMEDIA Enterprises has established brand extension programs for titles such as Motor Trend, Hot Rod, Lowrider, Super Street, Import Tuner, In-Fisherman, and Creating Keepsakes. PRIMEDIA Enterprises extends the company's brands into consumer product categories such as apparel, accessories, toys, interactive games, automotive accessories and equipment, books, and calendars, as well as service licensing and promotions. Internationally, PRIMEDIA's content and brands are licensed in nearly one dozen countries around the world.

About FunMail

FunMail delivers a unique mobile entertainment experience by providing applications and services that enable creativity, personalization, and community-building. FunMail's FLEX Mobile Application Platform(TM) enables custom applications that work within a carrier's existing mobile services offering, providing carriers with unparalleled flexibility, greater reliability, and faster time-to-market. FunMail provides carriers with some of the industries most popular and successful mobile applications, including Wallpaper Universe(TM), America's Best Mobile Pix(TM), Ringtones Universe(TM), TrueTones Universe(TM), Mobile Comics Network(TM), Personalized Wallpaper(TM), and FunMail Animated Greetings(TM). FunMail's mobile applications and services are distributed through major carriers across the globe. FunMail has achieved an industry reputation for innovation and reliability, and is considered one of the industry's most creative wireless entertainment companies. For more information, please visit www.funmail.com.