A Review of the Online Automotive Industry Including Key Trends and Opportunities for Growth

DUBLIN, Ireland--Jan. 6, 2006--Research and Markets (http://www.researchandmarkets.com/reports/c30354 ) has announced the addition of UK Automotive Insight Report to their offering.

This report provides an overview on the key trends affecting the online automotive sector, and identifies opportunities for growth for automotive websites. Key data points include a category overview, referral mix of traffic to automotive sites, search term analysis and demographic/lifestyle segmentation. All data is sourced from the UK Online Competitive Intelligence service, and is based on the internet and search usage of over 8 million UK internet users.

Topics Covered
1. Introduction
2. Executive Summary
3. Category Overview
4. Referral Mix
5. Search Terms to Automotive Sites
5.1. Search Term Breakdown
5.2. Number of Words Per Query
6. Demographics and Lifestyle Segmentation
6.1. Demographic Overview of Automotive Websites
6.2. Lifestyle Profile of Visitors to Automotive Websites
7. Vauxhall Case Study

Companies Mentioned
Vauxhall
BMW
Toyota
Ford
Audi

For more information visit http://www.researchandmarkets.com/reports/c30354