Using Science to Help Sell Cars, Improves Vehicle Sales at Chevrolet Dealership

TROY, Mich.--Jan. 5, 2006--Nutek, Inc, a Bloomfield Hills of Michigan-based quality engineering consulting firm and Fouresquare LLC, a Troy of Michigan-based marketing firm have formed a strategic alliance to offer a marketing application of the Taguchi based Design of Experiments(DOE) technique.

Doing business as MetaMarketing, the alliance provides access to the team's proprietary process of testing multiple advertising variables simultaneously. Reducing complexity, time and cost to business are the key objectives in the venture. For example, a test design set of 12 leads to the optimal advertisement from a possible 2,048 combinations.

Benefits to business also include knowing which design provides the most effective allocation of advertising budgets and the greatest R.O.I.

The technique is applicable to all marketing endeavors, in all industries.

Results from the team's first test at an automotive dealership were reported in the Oakland Business Review; http://www.metafouresquare.com/news.php

Highlights include:

Hank Graff Chevrolet of Davison, Michigan, one of the top volume Chevrolet dealerships in the State agreed to participate in a study where the objective was to optimize direct mail conversions for new vehicle sales. Results exceeded the dealership expectations:

-- 61.2% improvement in vehicle sales over dealership identified best ever campaign

-- 125% improvement in vehicle sales over the average performing campaign

Nutek, Inc was founded in 1987 by Dr. Ranjit Roy, internationally acclaimed Taguchi application specialist, published author, and designer of the Qualitek-4 software. Dr. Roy has helped transform the engineering community through Taguchi based experimental design, allowing businesses to achieve objectives under quality disciplines such as ISO 9000 and Six-Sigma. www.nutek-us.com.

Fouresquare LLC was founded by Michele Morrissett, a 20-year marketing veteran, to explore cost reduction and response optimization opportunities that can be achieved by effectively uniting the creative forces found in advertising with science. www.fouresquare.com