Fine Digital USA Unwraps FineDrive In-Car GPS Navigation Systems

LAS VEGAS--Jan. 5, 2006--Fine Digital USA is taking the in-car GPS navigation market by storm with the official introduction of its line of affordable FineDrive products at the 2006 International Consumer Electronics Show (CES).

The introduction of the FineDrive 400 and FineDrive 500 systems marks Fine Digital's entrance into the U.S. market. The company is currently the leading GPS navigation provider in Korea and in several other markets across Asia. Fine Digital focuses on driving consumer adoption of GPS navigation devices by offering top-quality products at a fraction of the cost of its closest competitors -- without sacrificing performance or functionality.

"Fine Digital is a strong player in the global GPS market, with a heavy emphasis on research and development," said Dr. K.S. Lee, president of Fine Digital USA. "This position and strong technology commitment has allowed us to create robust in-car GPS navigation systems at an extremely affordable price point. With FineDrive, users benefit from having an expert navigator by their side, ensuring that users find their way every time, everywhere."

The FineDrive 400 and FineDrive 500 products are full-featured portable in-car GPS navigation systems. The flagship FineDrive 400 comes with a built-in 128MB internal memory, as well as an expandable SD memory slot. An SD card is included, with detailed street-level mapping of the 48 contiguous United States and Canada already installed. Mapping software is provided by NAVTEQ, the global leader, and includes over 2 million points of interest (POIs). The device touts a bright four-inch color TFT LCD touch-screen display and an incredibly easy user interface for trouble-free navigational support. No downloads or system installation processes are required.

The FineDrive 500 is a scaled model with a five-inch LCD screen. It features a 64MB internal memory and the same expandable SD memory slot as the FineDrive 400. An SD card is included with detailed mapping of four U.S. states (based on the user's geographic area). Full mapping for the 48 contiguous United States is provided on an included CD.

Additional FineDrive features include:

-- Voice- and text-based turn-by-turn directions

-- Choice of 2-D or 3-D map views

-- An integrated MP3 player with FM transmitter

"The GPS navigation market is poised for rapid growth in the US in 2006," said Rob Enderle, Principle Analyst for the Enderle Group. "The most successful GPS products will be those with affordable prices, strong performance, and a simple user interface."

At CES 2006, Fine Digital will be demonstrating the current FineDrive line of portable in-car GPS navigation devices at booth #6156 located in the North Hall of the Las Vegas Convention Center. The company will also be previewing several technologies scheduled for launch throughout 2006, including the FineDrive 410 and FineDrive 700.

Pricing and Availability

FineDrive portable in-car GPS navigation devices are currently available at Staples and other retail outlets. The FineDrive 400 is available at a suggested retail price of $599, and the FineDrive 500 is available at a suggested retail price of $499. Each comes equipped with a full set of accessories, including a suction cup mounting bracket, 12v DC power adapter, and stylus pen.

About Fine Digital USA

Fine Digital USA is a global provider of portable in-car GPS navigation products for the consumer market. The company was founded in 2000 as a subsidiary of South Korea's Fine Digital Corp. and has since grown to cover markets across Asia, Europe and North America. It is currently the leading GPS manufacturer in Korea and across several Asian markets. Fine Digital products are researched, developed, and designed in-house, resulting in high-quality navigation devices that are easy to use right out of the box. News from Fine Digital is located at www.finedigitalusa.com.