Five Commercial Truck Fleets Add Iteris Lane Departure Warning Technology to Improve Fleet Safety; Number of Commercial Truck Fleets Specifying Iteris Lane Departure Warning Systems Continues To Grow

ANAHEIM, Calif.--Jan. 5, 2006--Iteris, Inc. (AMEX:ITI), a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety, today announced its Lane Departure Warning (LDW) technology will be installed on new trucks purchased by five commercial truck fleets across the country. Two of the five fleets will also be retrofitting existing trucks in their fleets with LDW. These five fleets have over 1,100 trucks between them, increasing the total number of fleets specifying Iteris LDW systems to 24 with an estimated combined fleet size of 10,300 trucks. Additionally, another 47 fleets with an estimated combined fleet size of over 100,000 trucks are currently testing the Iteris LDW system.

"We are excited to see the traction LDW is gaining in the commercial truck market," said Bill Patrolia, director of truck sales for Iteris. "U.S. fleets are recognizing the safety and financial benefits associated with LDW and that has translated into additional orders while driver feedback, based on surveys performed by existing fleet customers, continues to be positive."

The five fleet wins include:

-- Pohl Transportation, headquartered in Versailles, Ohio, has a current fleet of 115 trucks. Pohl purchased 24 new Freightliners with the Iteris LDW technology expected to be installed by April 2006. The company also plans to specify Iteris LDW on all new trucks the company orders.

-- Woodfield, Inc., based in Camden, Arkansas, has a current fleet of 132 and has ordered 25 new Freightliner trucks with the Iteris LDW system. Woodfield plans to purchase additional Iteris LDW units in spring 2006 to retrofit trucks currently in their fleet.

-- Alan Ritchie, Inc., based in Valley View, Texas, has a current fleet of approximately 275 trucks and has been transporting mail for the United States Postal Service since 1963. The company has ordered 16 Iteris LDW units to retrofit some recently purchased Freightliner trucks with plans to specify Iteris LDW on all new trucks ordered.

-- Overnight Express, a St. Paul, Minnesota-based national carrier with 300 trucks, has been testing LDW since August 2005 and with a recent order anticipates having 34 units deployed by the end of February 2006.

-- O & S Trucking, a truckload carrier based in Springfield, Missouri with a current fleet of 350 trucks recently completed testing of the Iteris LDW system and has indicated they are now ordering it for all trucks assigned to new drivers as they complete an eight-week training program designed for "entry level drivers" and recent graduates of accredited truck driving schools estimated at approximately three per month.

Iteris' LDW System is the only product of its kind available as an OEM and an aftermarket option for commercial trucks in the U.S. The technology has been sold for use on over 20,000 commercial trucks in the U.S. and Europe, with more than a billion miles traveled. Two Major commercial truck companies have already reported that after two years of using LDW and a combined 75 million miles of driving, they have had zero LDW preventable accidents. LDW preventable accidents include inadvertent lane change, sideswipe, and run-off-road.

LDW is designed to prevent sideswipe, run-off-road, and inadvertent lane change accidents that are usually caused by driver drowsiness, fatigue, or distraction. The system uses a windshield-mounted camera that tracks lane markings using image recognition software and monitors the relative position of the truck within the lane. If the truck inadvertently crosses the lane markings, the system automatically emits a distinctive rumble strip sound alerting the driver to make a correction.

Jack Johnson, chief executive officer of Iteris, commented, "The truck market has initially become early adopters of the LDW technology as transportation companies and heavy truck manufactures have begun to recognize the value of the Iteris LDW system. We believe the progress the Company has made in creating this market and our continued success in signing up new fleet and OEM customers provides us with the basis for a great opportunity in the near and long term."

About Iteris, Inc.

Iteris, Inc. is a leading provider of outdoor vision systems and sensors that optimize the flow of traffic and enhance driver safety. Iteris combines outdoor image processing, traffic engineering, and information technology to offer a broad range of transportation and safety solutions. Iteris is headquartered in Anaheim, California. Investors are encouraged to contact us at 714-774-5000, or at www.iteris.com.

Safe Harbor' Statement under the Private Securities Litigation Reform Act of 1995: This release may contain forward-looking statements, which speak only as of the date hereof and are based upon our current expectations and the information available to us at this time. Words such as "believes," "anticipates," "expects," "intends," "plans," "should," "seeks," "estimates," "may," and variations of these words or similar expressions are intended to identify forward-looking statements. These statements include, but are not limited to, statements about anticipated purchases by our customers, market acceptance of our technologies, and the impact of our product. These statements are subject to change and we undertake no obligation to revise or update publicly any forward-looking statements for any reason. These statements are not guarantees of future performance and are subject to certain risks, uncertainties and assumptions that are difficult to predict. Therefore, our actual results could differ materially and adversely from those expressed in any forward-looking statements as a result of various factors.

Important factors that may cause such a difference include, but are not limited to production schedules and agendas; the timing and successful completion of customer qualification of our products and the risks of non-qualification; our ability to specify, develop, complete, introduce, market and transition our products and technologies to volume production in a timely manner; and the market acceptance of our technologies and of the products that incorporate our technologies. Further information on Iteris Inc., including additional risk factors that may affect our forward looking statements, is contained in our Annual Report on Form 10-K, our Quarterly Reports on Form 10-Q, our Current Reports on Form 8-K and our other SEC filings that are available through the SEC's website (www.sec.gov).