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Freescale and ViewSonic Showcase Future of Digital Signage Technology at CES; PowerQUICC(TM) II Processor Powers ViewSonic Network Display Solution Designed to Deliver Video-Over-IP Content to Commercial and Public Settings

LAS VEGAS--Jan. 5, 2006--Freescale Semiconductor and ViewSonic(R) Corp., a worldwide visual display leader, are jointly demonstrating advanced digital signage display technology developed by ViewSonic. Showcased at Freescale's booth (#30718) at the Consumer Electronics Show, the ViewSonic network display solution integrates the latest innovations in semiconductor, large-screen visual display and Internet Protocol (IP) networking technology. The solution can directly decode video over the Internet and offers the ability to remotely manage content via the Internet from anywhere in the world.

According to iSuppli Corporation, the worldwide market for signage and professional displays was valued at $11.5 billion in 2005 and is expected to grow to $14.8 billion in 2009. Digital signage display solutions from innovators like ViewSonic provide a dynamic, versatile and cost-effective alternative to print content. Access to broadband networks makes the Internet an ideal pipeline for delivery of IP-based content to digital displays, while highly integrated silicon solutions from industry leaders like Freescale Semiconductor help reduce system cost and enhance content-processing performance.

ViewSonic has chosen Freescale's MPC8270 PowerQUICC(TM) II communications processor, based on a PowerPC(R) core, to provide the embedded intelligence for the network display solution. By leveraging the integrated control- and data-plane processing capabilities of the PowerQUICC device, the solution can provide remote display monitoring and control across enterprise and retail networks -- without the cost and complexity of using personal computers to drive each display.

"ViewSonic is on the cutting edge of digital signage technology. Freescale is proud to play a key role in ViewSonic's next-generation solution by providing the processing intelligence that eliminates the need for costly PCs within intelligent display configurations," said Lynelle McKay, vice president and general manager of Freescale's Digital Systems Division. "ViewSonic's network display solution at CES heralds the next wave in how IP-based video content can be delivered easily to consumers -- anywhere, anytime."

"The collaboration between ViewSonic, Freescale and other partners has resulted in breakthrough technology for the digital signage industry," said Mike Holstein, vice president of Advanced Solutions and Emerging Technology at ViewSonic. "Developers can look to ViewSonic's network display solutions for the utmost in functionality, scalability and affordability in a wide range of applications, from Fortune 1000 enterprises and retail stores to public spaces in hotels and airports."

Designed for large-scale video wall installations in enterprise, retail, hospitality and healthcare environments, ViewSonic's solution eliminates the need for a local PC or video converter box, typically required in other digital signage offerings. The solution also supports multiple screen zones, enabling video, Web pages and PowerPoint content to be mixed and matched within various zones of the large-screen display.

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies, with 2004 sales of $5.7 billion (USD).

About ViewSonic

ViewSonic(R) Corp., a worldwide leader in visual display products, offers comprehensive display solutions for today's business, education and consumer electronics markets. The company's products have won more than 2,000 awards globally from independent publications and organizations.

Headquartered in Walnut, Calif., ViewSonic was founded in 1987 and is a privately held corporation. For further information, please contact ViewSonic Corp. at tel: 800-888-8583 or 909-869-7976; fax: 909-468-3736 or

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. The "PowerPC" name is a trademark of IBM Corp. and used under license. (C) Freescale Semiconductor, Inc. 2006.