From A-Z: Freescale Unleashes Design Freedom for Next-Generation Consumer Devices

LAS VEGAS--Jan. 5, 2006--Freescale Semiconductor

-- Freescale powers new, high-tech gadgets for the home, office, auto and mobile devices from Belkin, Gefen, Haier, Hawking, Toshiba, ViewSonic, Volvo and many others

From A to Z -- Automotive applications to ZigBee(TM) home networking -- Freescale Semiconductor is showcasing a broad range of break-through technologies at the annual International Consumer Electronics Show (CES) January 5-8, 2006 in Las Vegas.

The nation's third-largest chipmaker is featuring a variety of next-generation products and demonstrations for audio visual, infotainment, automotive, home appliance, wireless and networking applications.

"Freescale is at the heart of a large number of new consumer products showcased at CES 2006," said Freescale's Chairman and CEO Michel Mayer. "Our innovations give consumer electronics companies the design freedom to create exciting next-generation devices and applications -- from HDTV, healthcare monitoring systems and home appliances to autonomous cars, 3G smartphones and portable media players."

Innovative device introductions at CES 2006

Freescale and its customers are announcing a number of consumer electronics innovations at the show including:

-- Toshiba's gigabeat S Series line of hard disc drive (HDD) digital video and audio players, based on Freescale's multimedia applications processor and power management technologies

-- the Belkin "Cable-Free USB" product suite that enables wireless audio, video and data streaming using Freescale's Ultra-Wideband (UWB) technology

-- Hawking Technologies' HomeRemote(TM) System, based on Freescale's ZigBee technology, enabling wireless sensors and devices for home monitoring and control

-- the Gefen Inc. wireless USB extender product powered by Freescale's UWB technology allowing for high speed wireless connection between any USB 2.0 devices

-- SimpleDevices' advanced digital media player solutions for the automotive market, based on the MPC5200 processor family containing a PowerPC(R) core and powered by SimpleDevices SimpleWare software platforms

-- the Open Interface BLUETusk(TM) demonstration streaming HD video over a Bluetooth(R) protocol using UWB

-- ViewSonic digital signage display technology powered by the MPC8270 PowerQUICC(TM) II communications processor

-- MC44S803 single-chip broadband tuner that simplifies set-top box designs for a wide range of home entertainment appliances

Freescale exhibit showcases digital home, office, car and mobile experiences

Products based on Freescale technology are displayed in a variety of settings such as:

-- Home Theater: UWB high-definition television, wireless headphones and remote controls

-- Home Office: Printers, video and voice over IP (V2IP) handsets, set-top boxes, network attached storage platforms and virtual private network (VPN) routers

-- On-the-Go: 3G mobile handsets, portable media players, 3D gaming consoles, Wi-Fi(R) enabled cell phones, digital video broadcast for handheld devices

-- Car: autonomous car featuring advanced sensing technologies and surround sound systems

-- Kitchen: home monitoring, security and control systems, robotics and leading-edge appliance technologies

CES showcase areas powered by Freescale technology

Freescale is sponsoring the CNET Stage in the convention center's South Hall 3 lobby and will be featuring presentations of the new Toshiba gigabeat S Series digital video and audio players.

The company is sponsoring a Concierge Bar where visitors will enjoy live feeds of CES keynote sessions, as well as the NFL Playoffs. The high definition (HD) programming is delivered wirelessly via Freescale's UWB technology. Additionally, visitors can test their trivia knowledge with Qwizdom's wireless gaming system powered by Freescale.

Freescale is participating in the CES Innovations Plus "TechZones" and the EETimes Great Minds, Great Ideas exhibition at the Sands Expo and Convention Center, Halls B and C. At the Innovations Plus Bluetooth(R) TechZone (Booth 70448F) and the USB TechZone (Booth 70050J), Freescale is showcasing UWB applications. Additionally, Freescale is showcasing certified Wi-Fi solutions at the Wi-Fi Alliance Product Showcase located in the South Hall, Booth 37031.

Freescale visionaries debate industry opportunities

Freescale wireless and automotive technology experts are participating in four panel sessions at CES:

-- Boris Bobrov, global marketing director, Mobile Multimedia, is taking part in a Digital Hollywood Conference panel titled "Behind the Digital Home & Mobile Consumer"

-- Berardino Baratta, general manager, Multimedia Applications Division, is serving as a panelist on the "New Frontiers" segment of the EETimes "Great Minds, Great Ideas" series

-- Anand Ramamoorthy, vice president, Infotainment, Multimedia & Telematics, is representing Freescale on the "Opportunities in In-Vehicle Entertainment" panel

-- Calvin Harrison, manager, Marketing and Business Development, UWB, is speaking as a member of the Consumer Telematics Panel entitled "Equal Opportunities in Auto Entertainment? -- Teaming Up for Market Success"

About Freescale Semiconductor

Freescale Semiconductor, Inc. is a global leader in the design and manufacture of embedded semiconductors for the automotive, consumer, industrial, networking and wireless markets. Freescale became a publicly traded company in July 2004 after more than 50 years as part of Motorola, Inc. The company is based in Austin, Texas, and has design, research and development, manufacturing or sales operations in more than 30 countries. Freescale, a member of the S&P 500(R), is one of the world's largest semiconductor companies with 2004 sales of $5.7 billion (USD).

www.freescale.com.

Freescale(TM) and the Freescale logo are trademarks of Freescale Semiconductor, Inc. All other product or service names are the property of their respective owners. (C) Freescale Semiconductor, Inc. 2006.