o2 Creative Solutions to Produce Interactive Signage for Ford at Super Bowl XL at Detroit's Ford Field; 40th Super Bowl to Host Immersive Advertising That Engages Consumers to Experience the Ford Brand Spirit

DETROIT--Jan. 4, 2006--o2 Creative Solutions has been retained by J. Walter Thompson (JWT) to provide interactive signage, employing the company's signature approach to experience-based design, for Ford Motor Company at Super Bowl XL.

o2 was retained to execute the JWT creative campaign, conceptualizing and creating a series of larger-than-life advertising pieces for installation at Detroit's Ford Field, the NFL's premier indoor stadium and one of the league's most exciting new venues. o2 captures the essence and energy of each model in Ford's 2006 line-up and translates that into an unforgettable and uniquely personal experience. Attendees of Super Bowl XL will be introduced to the Ford brand in an entirely new and surprising way.

These larger-than-life billboards break through visual clutter -- literally -- by incorporating experience design into advertising that is interactive, immersive and inspired. One billboard drives home the Ford truck image by featuring what appears to be the aftermath of a Ford vehicle driving through a wall. The hole that it creates extends real-time views of the playing field that exists on the other side. In another piece, the viewer stands in front of an interactive media wall where his or her image is captured and then displayed in the driver's seat of the featured vehicle. By bringing the consumer into the experience of an advertising idea, brand essence is suddenly no longer a static concept but an idea that lives and breathes, forging a distinct and personal connection that persists in the consumer's imagination long after the experience is over.

Ford Field will feature these attention-grabbing and buzz-inspiring installations throughout the 65,000-seat stadium, making the message and the experience of these pieces broadly accessible to attendees, officials and press. Those who participate in this experience design initiative are actively engaged by it, and in doing so they are simultaneously exposed to and immersed in the quintessence of Ford's products as well as the company's brand, values and vision.

Celebrating more than a century of Ford innovation and the 40th anniversary of Super Bowl, the $500 million home of the Detroit Lions is built into the historic 1920's Hudson Warehouse and set against Detroit's vibrant streetscape. It is a captivating stage for the stunning and extreme approach o2 has taken to creating this unique advertising for Ford, resulting in messaging and impressions that will live on in the imaginations of consumers long after Super Bowl XL is part of the history books.

Brian Hords, founder of o2 creative solutions, says, "The connection between brand and consumer becomes not only visual but emotional as well. This is what we strive for within each of our design objectives." o2 creative solutions, the world's first full-scale experience design firm -- and the largest in the U.S. -- devises truly inspired events that are immersive, often interactive and always experiential. o2's unique approach pivots on articulating the compelling message of a brand and the story of the featured product through the skillful mingling of design, communication and technology. With a new design language -- one that is bold and striking yet simple and intriguing -- o2 designs and produces unforgettable stories that stimulate audiences and create lasting brand recognition, the holy grail of marketing success.

About o2

o2 creative solutions is an "experience design" firm that actively engages consumers in the experience of a brand, leaving them with a powerful, positive feeling, a memorable encounter or a transcendent moment of inspiration. The first choice of the most widely recognized brands in America, o2 creative solutions combines theater, large-scale media, art installations, immersive audio, non-traditional presentations and state-of-the-art technology to produce innovative communication methods in an uncharted genre of design. o2 creative solutions produces memorable, results-oriented events, launches and permanent installations that touch, move and inspire people.

www.o2creativesolutions.com

About J. Walter Thompson

J. Walter Thompson, which celebrates its 140th anniversary this year, ranks as the largest advertising agency brand in the United States and as the fourth largest full-service network in the world. Its parent company is WPP .

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures and distributes automobiles in 200 markets across six continents. With more than 327,000 employees worldwide, the company's core and affiliated automotive brands include Aston Martin, Ford, Jaguar, Land Rover, Lincoln, Mazda, Mercury and Volvo. Its automotive-related services include Ford Credit, Quality Care and Hertz. Ford Motor Company celebrated its 100th anniversary on June 16, 2003. For more information regarding Ford's breast cancer awareness initiatives, visit www.fordvehicles.com/thecause.

o2 is located at 909 South Main Street, Royal Oak, Michigan 48067. Call them at: 800-939-1511 or 248-744-1000. o2 also has offices in Los Angeles. Or look them up online at: www.o2creativesolutions.com.