o2 creative solutions to Stage Debuts of Lexus LS Sedan and Toyota Camry at NAIAS in Detroit; Press and Attendees to Be Treated to an Exciting and Interactive Theatrical Showcase of Lexus' and Toyota's Flagship New Models
DETROIT--Jan. 4, 2006--o2 creative solutions has been retained by the George P. Johnson company to design, produce and stage an impactful and highly interactive presentation of the all-new Lexus LS luxury sedan and the all-new sixth-generation Toyota Camry, both making their worldwide debut at the 2006 North American International Auto Show on January 8 and 9, 2006.As is the company's trademark, o2's design for this event will be dynamic, exhilarating and larger than life. Press and attendees will be treated to a presentation like no other, conveying a wealth of information while captivating the senses and engaging the imagination. o2 has been retained to deliver showcases that will be the talk of the event and that will leave audiences floored, guaranteeing that these much-anticipated vehicles -- both flagships of their makers' product lines -- will greet the press and the automotive world with a provocative bang.
Brian Hords, founder of o2 creative solutions, says, "The connection between brand and consumer becomes not only visual but emotional as well. This is what we strive for within each of our design objectives."
o2 creative solutions, the world's first full-scale experience design firm -- and the largest in the US -- devises truly inspired events that are immersive, often interactive and always experiential. o2's unique approach pivots on articulating the compelling message of a brand and the story of the featured product through the skillful mingling of design, communication and technology. With a new design language -- one that is bold and striking yet simple and intriguing -- o2 designs and produces unforgettable stories that stimulate audiences and create lasting brand recognition, the holy grail of marketing success.
About o2 creative solutions
o2 creative solutions is an "experience design" firm that actively engages consumers in the experience of a brand, leaving them with a powerful, positive feeling, a memorable encounter or a transcendent moment of inspiration. The first choice of the most widely recognized brands in America, o2 creative solutions combines theater, large-scale media, art installations, immersive audio, non-traditional presentations and state of the art technology to produce innovative communication methods in an uncharted genre of design. o2 creative solutions produces memorable, results-oriented events, launches and permanent installations that touch, move and inspire people. www.o2creativesolutions.com
About George P. Johnson
Established in 1914, GPJ (www.gpjco.com) is a leading provider of global event marketing solutions, helping clients forge better customer relationships through strategic marketing integration; creative brand experiences, events and exhibits. GPJ has full-scale production facilities in Auburn Hills, Mich.; Torrance, Calif.; and Stuttgart, Germany, as well as marketing offices in Boston, and San Francisco, and international operations in London, New York, Stuttgart, Tokyo, Beijing, Singapore, Sydney, and Bangalore, India.
About Lexus
Lexus has become synonymous with luxury since its introduction in 1989. By offering some of the finest quality luxury vehicles and providing benchmark customer service, Lexus has become the top-selling luxury nameplate in the United States for three years in a row. Lexus and its 200 dealers have repeatedly achieved the highest honors for both the products they sell and the customer service they provide as rated by the independent research firm of J.D. Power and Associates. For more information, visit www.lexus.com.
About Toyota Motor Sales, U.S.A., Inc.
Toyota Motor Sales (TMS) is the sales, marketing, distribution and customer service arm of Toyota in the U.S. and is a subsidiary of Toyota Motor Corp. Through a network of nearly 1,400 Toyota and Lexus dealers, it has achieved sales of more than 1 million vehicles annually over the past 11 years. TMS' goal is to become the "most successful and respected car company in America." Toyota Motor Corp. and its manufacturing subsidiaries produced more than 5.8 million vehicles worldwide in calendar year 2000. Toyota vehicles are manufactured in 25 countries and are renowned for their quality, reliability and value. Toyota is the third-largest vehicle manufacturer and the fourth-largest automaker in North America. For more information, visit www.toyota.com.
o2 is located at 909 South Main Street, Royal Oak, Michigan 48067. Call them at: 800-939-1511 or 248-744-1000. o2 also has offices in Los Angeles. Or look them up online at: www.o2creativesolutions.com.