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Pioneer Adds 65,000 Colors to Any Dashboard with Newest Single CD Player; Full-Color Organic Electroluminescence Illumination in Four Pioneer Car Stereos

LAS VEGAS--Jan. 4, 2006--Pioneer Electronics (USA) Inc. today unveiled four high-end single CD players that will light up any dashboard with vibrant colors from their organic electroluminescence (OEL) display panel. The Pioneer DEH-P9800BT and DEH-P7800MP and Pioneer Premier DEH-P980BT and DEH-P780MP are the first in-car products to use Pioneer's full-color OEL display. All four CD players have a 256 X 64 resolution screen to provide users with rich colorful backgrounds and control images unaffected by sunlight. In addition to exceptional design, two players include built-in Bluetooth wireless connection (DEH-P9800BT and DEH-P980BT), and all four offer customizable vehicle dynamics gauges, rotary control, full iPod control capability, XM and Sirius Satellite Radio connectivity, and built-in auxiliary inputs for other portable players.

"Consumers change the stock stereo systems for two reasons: to update the look of the dash and improve the sound quality. We're doing both with these new players," said Larry Rougas, vice president of marketing and product planning for the mobile entertainment division of Pioneer Electronics (USA) Inc. "We're also adding attachment features based on consumer demand for the ability to connect an iPod or a wireless connection to a cell phone."

The Pioneer DEH-P9800BT and Pioneer Premier DEH-P980BT flagship CD players offer:

    --  BLUETOOTH(R) Wireless Technology Built-in - Wireless
        technology is on the rise for its convenience. Bluetooth
        wireless technology, a short-range wireless technology, is
        built-in to these single-CD car stereos enabling a driver to
        connect as many as five Bluetooth-enabled cellular phones for
        hands-free operation. A microphone supplied with both units
        allows the user to answer and make phone calls directly from
        the car stereos. Telephone conversations take place through
        the vehicle's speaker system. In both units, the car stereo
        stores an entire phone book for voice activated phone calls,
        caller ID and hands-free operation.

            --  Audio Streaming - Enables users to wirelessly transmit
                music and control (play, stop, pause, track
                up/down/forward/rewind) their Bluetooth enabled
                portable audio player through the Pioneer headunit
                using Advanced Audio Distribution Profile (A2DP) and
                Audio/Video Remote Control Profile (AVRCP).

All four car stereos offer the following technology:

    --  Full-Color Organic Electroluminescence Display - Organic EL
        display, first introduced by Pioneer in 1998, revolutionized
        display technology because of its extreme brightness, low
        current consumption and wide viewing angle. Pioneer's
        full-color OEL display delivers up to 65,000 colors that
        produce unbelievable photo realistic graphics for text
        information, making it easier for drivers to see data at a
        glance. Animated backgrounds also can be set.

    --  Vehicle Dynamics Gauges - Further utilizing the OEL
        technology, the players feature basic vehicle dynamics gauges
        for cool visual effects. The three modes are:

            --  Tachometer meter - RPM graph showing peaks and valleys

            --  Triple gauge display - RPM, voltage and sound meter
                simulates analog gauges

            --  Running tachometer - Digital representation RPM,
                voltage and wattage

    --  Customizable Dual-Layer Graphic User Interface - For added
        personalization, the two layers of display (background and
        graphics) are completely customizable. A variety of screen
        savers, background pictures and level indicators can be
        downloaded by visiting Pioneer's OEL website
        (http://www.pioneer.co.jp/car/pclink3a). Personal images can
        also be loaded into the players through the special website.

    --  7-Way Rotary Commander - More popular than ever, the 7-Way
        Rotary commander is used in many Pioneer players to control 90
        percent of the features and functions of the unit. The rotary
        commander combines the operation of a rotary knob, joystick
        and button to control most Audio and Function features. This
        is particularly helpful in swift retrieval of music files.

    --  Auxiliary Input - Integration of other portable devices is
        easy with built-in auxiliary inputs. Each unit features a
        mini-jack port for quick connection of any portable device
        allowing the user to hear content from a portable music player
        through the Pioneer stereo.

    --  iPod(R) Ready - Along with an optional CD-IB100 iPod adapter,
        Pioneer's car stereos provide complete control of the highly
        popular iPod device through the IP-Bus. The 256 X 64 OEL panel
        can display multiple lines of information to show album,
        artist and song names while the integrated rotary commander
        scrolls through music content. User interface is highly
        improved to access music quickly.

    --  Multi-Language - Each unit provides users a choice of three
        languages: English, Spanish or French.

    --  Satellite Radio Ready - The new CD players are SIRIUS and XM
        Satellite Radio ready, giving consumers a choice in service.
        Access to more than 120 channels of music, sports and news are
        available with both services using an optional tuner and paid
        subscription.

Pioneer's Mobile Entertainment Division is the leading manufacturer of audio, video and information products for in-car use. Its focus is on the development of new digital technologies including audio video, navigation and satellite radio, while maintaining its strong heritage in products for car audio enthusiasts and competitors. The company markets its products under the Pioneer and Premier brand names. When purchased from an authorized dealer, consumers receive a limited warranty for one year with Pioneer products and two years for Premier products.

Pioneer Electronics (USA) Inc. is headquartered in Long Beach, Calif., and its U.S. Web address is www.pioneerelectronics.com. Its parent company, Pioneer Corporation, is a leader in optical disc technology and a preeminent manufacturer of high-performance audio, video and computer equipment for the home, car and business markets. The company focuses on four core business domains including DVD, display technologies, Digital Network Entertainment(TM) and components.

       2006 PIONEER AND PREMIER FULL-COLOR OEL SINGLE-CD PLAYERS

                                               Premier      Premier
                   DEH-P7800MP  DEH-P9800BT   DEH-P780MP   DEH-P980BT

Full-Color OEL         Yes          Yes          Yes          Yes
 Display

Vehicle Dynamics       Yes          Yes          Yes          Yes
 Gauges

Bluetooth Wireless      -           Yes           -           Yes
 Connectivity                                          

Supertuner IIID        Yes          Yes          Yes          Yes

7-Way Rotary           Yes          Yes          Yes          Yes
 Commander

Power               MOSFET 50    MOSFET 50    MOSFET 50    MOSFET 50

RCA Preouts           Triple       Triple       Triple       Triple
                     5 Volts      5 Volts      5 Volts      5 Volts

Built-in DSP         16-Band      16-Band      16-Band      16-Band

Easy EQ                Yes          Yes          Yes          Yes

MCD Control            Yes          Yes          Yes          Yes

Satellite Radio      Expanded     Expanded     Expanded     Expanded
 Control (XM and
 Sirius)

Character Display    16 char.     16 char.     16 char.     16 char.

Remote Control     10-Key Card  10-Key Card  10-Key Card  10-Key Card
                      Remote       Remote       Remote       Remote

Wired Remote Input     Yes          Yes          Yes          Yes

Crossover             2-Way        2-Way        2-Way        2-Way
                    Independent  Independent  Independent  Independent

Auto EQ / Time          -            -            -           Auto
 Alignment                                            

Compressed Audio   iTunes AAC/  iTunes AAC/  iTunes AAC/  iTunes AAC/
 playback             MP3/WMA      MP3/WMA      MP3/WMA     MP3/WMA

Bit Media Expander     Yes          Yes          Yes          Yes

Burr-Brown 24 Bit      Yes          Yes          Yes          Yes
 DAC

iPod Compatibility   Enhanced     Enhanced     Enhanced     Enhanced

Disc Title Memory      Yes          Yes          Yes          Yes
 (48)

Auxiliary Input        Rear         Rear         Rear         Rear

Multi-Language -       Yes          Yes          Yes          Yes
 English, Spanish,
 French

CDR PC-Link            Yes          Yes          Yes          Yes
 Capability

Auto Flap              Yes          Yes          Yes          Yes
 Motorized

Detachable Face        Yes          Yes          Yes          Yes

Limited Warranty      1 year       1 year       2 year       2 year
 from Authorized
 Dealer

Suggested Price        $420         $550         $420         $570

Availability         Apr. 06       May 06      Apr. 06       May 06