Motor Press Guild to Host Mark Fields Keynote Address - 'The Power of Brands'

Ford president of The Americas to give market outlook for 2006 and discuss
   how clarifying the Ford brands is key to the business transformation
                     in address to Motor Press Guild

WHAT: Motor Press Guild (MPG) will host "The Power of Brands," a keynote address by Mark Fields, executive vice president and president of The Americas, Ford Motor Company to kick off the 2006 Greater Los Angeles Auto Show.

  WHEN:  Wednesday, January 4, 2006, 12:00 - 12:30 p.m. EST

  WHERE:  Los Angeles Convention Center
          1201 South Figueroa Street
          Los Angeles, CA 90015
          West Hall, Room 502

(Motor Press Guild Breakfast precedes keynote address in West Hall Room 515)

WEB ACCESS:

(Listen-only) News media will have web access (listen-only) to the speech.

http://www.multimedia.ford.com/webcasts/fcn/motor010406

SUMMARY: As executive vice president and president of The Americas, a position he assumed in October 2005, Mark Fields is responsible for all operations involved in the development, manufacturing, marketing and sales of Ford, Mercury and Lincoln vehicles in the United States, Canada, Mexico and South America.

Fields will deliver the MPG keynote address to discuss the 2006 market outlook, future of automotive design and his latest task; transforming the business by strengthening and clarifying the Ford, Lincoln and Mercury brands.