MotorSports Emporium Reviews 2005 and Looks into 2006

SCOTTSDALE, Ariz.--Jan. 3, 2006--MotorSports Emporium Inc. (OTCBB:MSEP) today reviews its business throughout 2005 and gives lead for expectations into 2006.

David Keaveney, President and CEO stated, "2005 was our first full year reporting under the MotorSports Emporium, Inc. banner. Throughout 2005, we transformed this organization from a single division company into a multi divisional operation. ScaleCars.com, our die cast model car company, gained tremendous exposure through a redesigned web site and the creation of an eBay(TM) store. Bryan Herta, Marco Andretti and Arie Luyendyk Jr. became our sponsored drivers and two-time Indianapolis 500 winner Arie Luyendyk joined our advisory board helping launch our racing memorabilia division; DriversDigs and automotive art division; PitStopStudios."

"Late in the year we acquired the exclusive licensing rights to GS610(TM), a high performance brake fluid. Though a turn-key operation was expected from GS610(TM); production, marketing and advertising flaws convinced us otherwise. We quickly took control of the situation and launched our latest division, Quadriga MotorSports(TM), to focus on high end performance auto parts and accessories. Through Quadriga we are creating a catalog of products, solid distribution channels and relationships for strategic growth. Though we had a late start with our newest venture, we are very pleased with the progress and overall performance in 2005. Our sales and marketing staff are quickly establishing a multi-throng distribution channel. This includes a nationwide network of resellers, including but not limited to, (1) Wholesale / Distributors, (2) Independent Representatives and Jobbers, (3) Retail Speed Shops, and (4) Internet sales partnerships. We are also leveraging the brands of our sponsored drivers by using their presence alongside our Quadriga product line in a national marketing and advertising campaign," explained Keaveney.

"We were faced with many challenges coming into 2005 but quickly took full advantage of our environment. We have a solid management team, dedicated employees and members of our board who truly bring first rate experience into this organization. By taking a leadership-driven approach we were able to hammer out a plan to streamline the corporate structure and zero in on the opportunities for growth. Without a doubt we played to our strengths and was successful in convincing the investment community to think differently about our company and our business looking forward," continued Keaveney.

Keaveney stated, "Revenue throughout 2005 grew significantly compared to 2004. In fact for the first nine months of 2005 revenue grew by 89% compared to the same period in 2004. In addition to our growth we strengthened our balance sheet by reducing total liabilities and notes payable and by 47% and 50% respectively(a). Though our focus was debt reduction and creating a solid foundation for our future, our stock price closed up 75% for the year."

"In 2006 we expect results from the dynamic changes put in place throughout 2005 and will continue our financial health improvements. A cornerstone of our growth strategy for 2006 is the broadening of our revenue base and creating additional product lines. Pioneering the Quadriga MotorSports(TM) brand will be the driving force to breaking barriers into automotive retailers. Special attention will be giving to our GS610(TM) brand with the 'best of breed' approach to penetrate various racing venues. Our expectation is that 2006 will be a very strong year for both product growth and revenue," continued Keaveney.

"We have an open door policy with our shareholders and I believe that policy contributed a great deal to our success. Shareholders are the life blood of any company and more executives should follow suit and open their doors for shareholders to voice their opinions. I am very thankful to have a supportive group of investors who truly understand our mission. It is said, Rome was not built in a day but rather brick by brick and I truly believe our shareholders fully comprehend what we are striving to accomplish at MSEP. We will continue to create and build MSEP into an organization that generates value for its shareholders in 2006 and beyond," concluded Keaveney.

About MotorSports Emporium, Inc.

MotorSports Emporium Inc. is a fast-track company in the motor sports industry targeting enthusiasts who participate in die cast collectible cars, automobile restoration, high-performance accessories, motor sports-related collectibles, automotive and racing art, driver's apparel, race venues and product licensing. For more information visit www.motorsportsemporium.com. For product visit www.scalecars.com, www.driversdigs.com, www.pitstopstudios.com and www.quadrigamotorsports.com.