Consumer Guides Acquires Auto Guide Milwaukee

NEW YORK--Dec. 22, 2005--PRIMEDIA's Consumer Guides, the country's leading publisher and distributor of free apartment, new home and auto guides, today announced the expansion of its Auto Guide business with the acquisition of Auto Guide Milwaukee from Keychain Publications, Inc. With the addition of Auto Guide Milwaukee, a leading weekly classified used car magazine for dealers in the southeastern Wisconsin area, and its online property, www.autoguidemilwaukee.com, Auto Guide enters the attractive Milwaukee auto market and gains the expertise of industry veteran Gregg Owen to further elevate the Guides business. Financial terms were not disclosed.

Through the national build out of its Auto Guide business, Consumer Guides continues to expand its position in the $8.5 billion automotive advertising market. This national expansion capitalizes on the operating experience, financial success and reach of its proven Consumer Guides business and its wholly-owned distribution arm, DistribuTech, which distributes free publications in more than 49,000 locations across the nation and on more racks at retail than all competitors combined.

Bob Metz, chief executive officer of PRIMEDIA Consumer Guides said, "We continue to put considerable focus and resources towards the growth of the Guides business. We are particularly well positioned for aggressive expansion in the auto category. Consumer Guides has a proven, replicable model that enables us to rapidly expand into new and lucrative geographies."

Recently, the company launched Auto Guides in the Inland Empire, South Florida, San Diego and Triangle, NC markets, and expanded its reach in New England with the addition of five auto guide publications. These launches follow a successful string of Auto Guides launched in 2004, including the launch of the Charlotte Auto Guide, which debuted in the Charlotte, NC market in March of 2004.

Robert McCray, president of Auto Guides added, "The addition of Auto Guide Milwaukee and its online property prime our entry into the significant Milwaukee market and offer consumers and advertisers a quality guide and listings product backed by the proven success of the Auto Guides business model. We continue to seek out opportunities that leverage our core strengths and support lead generation across our expanding automotive business."

"We have worked hard to establish Auto Guides Milwaukee as the go-to source and advertising vehicle connecting auto dealers and consumers in the region," said Gregg Owen of Auto Guide Milwaukee. "PRIMEDIA introduces a level of credibility and experience in free and paid automotive publications to advance the offering and service it provides. In terms of caliber and quality of product, there is great benefit in combining core areas of expertise."

About PRIMEDIA Consumer Guides

PRIMEDIA Consumer Guides is the largest publisher and distributor of apartment, new home and auto guides. The segment publishes and distributes 80 Apartment Guides in 75 markets with a combined monthly circulation of 1.6 million. Through Apartment Guides and Apartmentguide.com, the Company generated nearly 1 million leases for apartment property managers in 2004.

New Home Guide offers consumers comprehensive information about new home communities in 25 markets. Consumer Guides' newest publication, Auto Guide, features comprehensive and easy to use listings of used cars, SUVs and trucks for sale by auto dealerships in 14 markets in California, Georgia, Florida, New England, North Carolina and Wisconsin. The Company's distribution arm, DistribuTech, has exclusive distribution relationships with many of the country's leading retail stores and last year distributed more than 2,000 separate publications to these venues on behalf of other publishing organizations.

About PRIMEDIA

PRIMEDIA is the leading targeted media company in the United States. With 2004 revenue of $1.1 billion, its properties comprise over 135 brands that connect buyers and sellers through print publications, websites, events, newsletters and video programs in three market segments:

* Enthusiast Media is the #1 special interest magazine publisher in the U.S. with more than 120 publications, 115 websites, 100 events, 10 TV programs, 340 branded products, and has such well-known brands as Motor Trend, Automobile, Creating Keepsakes, In-Fisherman, Power & Motoryacht, Hot Rod, Snowboarder, Stereophile and Surfer.

* Consumer Guides is the #1 publisher and distributor of free consumer guides in the U.S. with Apartment Guide, Auto Guide and New Home Guide, distributing free consumer publications through its proprietary distribution network, DistribuTech, in more than 49,000 locations.

* Education includes Channel One, a proprietary network to secondary schools; Films Media Group, a leading source of educational videos; and Interactive Medical Network, a continuing medical education business.