WIX Hummer H2 Program Brings WIX Filters Message to the Masses

NEWS RELEASE

 

Contact:          Bruce Johnston
Ashleigh Lockhart

                        WIX Filters
Wray Ward Laseter

(704) 869-3383                                               (704)
926-1314

Bruce.Johnston@affiniagroup.com                ALockhart@wwlcreative.com

 

 

WIX Hummer H2 Program Brings WIX Filters Message to the Masses

 

GASTONIA, N.C. (Dec. 15, 2005) - Following its debut in 2005, the WIX
Hummer H2 program - WIX Filters' mobile marketing unit - will be
available to customers throughout 2006 to generate awareness and
attention at their facilities and special events.

A custom Hummer H2 that increases the visibility of WIX Filters through
an educational and entertaining experience, the WIX Hummer H2 drives
sales by providing an opportunity for customers to learn about the
technical superiority of WIX Filters. 

In addition to the educational component, customers are entertained by
the powerful sound system and appealing graphics of the WIX Hummer H2
experience, and have opportunities to receive WIX apparel, WIX Racing
memorabilia, discount coupons for WIX products and other giveaways
designed to increase customer traffic.

From January through December, the WIX Hummer H2 will appear at more
than 100 events throughout the U.S., providing valuable visibility for
the WIX brand and opportunities to support sales for WIX customers.
Customers can contact their WIX district manager to schedule an event.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

# # #

PHOTO CAPTION: The WIX Hummer H2 program is available to customers to
generate awareness and attention at their facilities and special events.