Marketing Associates Agrees to Represent Sense Technologies' ScopeOut(R) to Mass Merchandise Retailers

GRAND ISLAND, Neb. & CHANDLER, Ariz.--Dec. 1, 20055, 2005--Richard Julien, president of Arizona-based Marketing Associates, has agreed to introduce ScopeOut(R) to national mass merchandise retailers for Sense Technologies Inc. (OTCBB: SNSG). ScopeOut(R) is a newly developed automotive safety product designed to prevent accidents resulting from vehicle blind zones. Currently, the product is being sold regionally in Arizona at Ace Hardware and Fry's Marketplace stores. With sales offices in Chandler, Ariz., the company is planning a national product roll-out in 2006. Marketing Associates will be representing ScopeOut(R) to national chains, key accounts and mass merchandise retailers, and selected brokers and distributors.

ScopeOut(R) consists of a patented system of aerodynamic mirrors that are strategically placed on passenger vehicles to enhance rear visibility. Targeted to a wide segment of drivers, ScopeOut(R) helps car, minivan and SUV owners more easily see children, traffic, or even pets, approaching toward the rear of a vehicle from down the street or sidewalk. ScopeOut(R) is available in two models -- one for cars and one designed to fit SUVs, minivans, station wagons or hatchbacks. Either model can be installed on a wide variety of vehicles in minutes, using only the equipment supplied in the box. The product retails for under $100.

Marketing Associates, a national retail marketing firm with offices in Carefree, Ariz., and Bentonville, Ark., has earned a reputation for successfully launching unique products in leading mass merchandise retailers. The company supports each product's introduction through comprehensive strategic brand positioning. Marketing Associates first earned distinction more than 20 years ago when it became an industry innovator as one of the first national rep organizations to expand beyond regional territories, an uncommon practice at the time. By launching successful and dynamic in-store programs for products in the electronics, household goods, HBC, and general merchandise categories over the past 20 years, the company has earned a reputation for strength, creativity and strong ties with leading decision-makers.

"Dick Julien has an outstanding reputation within the retail community, and has developed an extensive field network to support the products they represent. We believe Marketing Associates is an excellent partner to help launch ScopeOut(R) nationally, and we're excited about the favorable impact they will have in shaping our positioning with national retailers," said Lowell Martinson, vice president of operations for Sense Technologies Inc.

Julien said, "ScopeOut(R) is an affordable step to safety that all retailers can offer their customers. With drivers awakening to the dangers of blind zones -- either through first-hand experience or the media -- we believe ScopeOut(R) has the potential in 2006 to be one of the most innovative and sought-after inventions available at retail."

Background

Sense Technologies Inc., a publicly traded company, develops and markets backing awareness products for safety that have been created to help drivers avoid tragic accidents resulting from vehicle blind spots and impaired rear visibility. The company currently sells two patented technologies -- Guardian Alert(R), a Doppler awareness-based rear sensing device, and ScopeOut(R), an aerodynamic mirror system that enables drivers of cars, SUVs, and minivans to see an enhanced panoramic rear view of oncoming traffic prior to backing out. For additional sales and product information, visit www.sensetech.com.

This press release consists of forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Those statements include statements regarding the intent, belief or current expectations of the company and its management. Prospective investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve a number of risks and uncertainties, and actual results could differ materially from those indicated by such forward-looking statements. The company assumes no obligation to update the information contained in this press release, whether as a result of new information, future events or otherwise. Sense Technologies..."Looking Forward In Reverse"