WIX Racing Product Sponsorship Promotion Returns for 2006 Season

NEWS RELEASE

 

Contact:          Bruce Johnston
Ashleigh Lockhart

                        WIX Filters
Wray Ward Laseter

(704) 869-3383                                               (704)
926-1314

Bruce.Johnston@affiniagroup.com                ALockhart@wwlcreative.com

 

 

WIX Racing Product Sponsorship Promotion Returns for 2006 Season

 

GASTONIA, N.C. (Dec. 15, 2005) - In 2006, WIX Filters again will offer
its popular WIX Racing Product Sponsorship Promotion as part of the
company's extensive motorsports involvement and commitment to optimum
performance and customer service.

The WIX Racing Product Sponsorship program, which runs from January
through December, is designed to help both distributors and race teams
reach their goals. Participating distributors can sign up three race
teams, sell WIX racing filters to the teams and have the teams send
invoices directly to WIX for a rebate. 

The WIX Racing Product Sponsorship program helps distributors gain loyal
customers, while race teams benefit from savings on the best performing
racing filters on the market. An added benefit for distributors is the
brand awareness built through sponsorship of local teams that translates
into filter sales to brand-loyal race fans.

Since 1939, WIX Filters has been an innovator in filtration products.
WIX designs, manufactures and distributes products for automotive,
diesel, agricultural, industrial and specialty filter markets. Its
product line includes oil, air, cabin interior, fuel, coolant,
transmission and hydraulic filters for automobiles, trucks and off-road
equipment. WIX, a member of the Affinia family of brands, is the number
one filter in NASCAR and an exclusive NASCAR Performance Product. Its
NASCAR relationship also includes the WIX Filters Lap Leader Award,
which recognizes the drivers leading the most laps in each race. WIX
Filters' Internet address is www.wixfilters.com
<http://www.wixfilters.com/> .

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PHOTO CAPTION: The WIX Racing Product Sponsorship program provides race
teams with savings on the best performing racing filters on the market.

 

EDITOR'S NOTE: For high-resolution photographs, please contact Ashleigh
Lockhart at (704) 926-1314 or ALockhart@wwlcreative.com.